Latest Stories

• Zeotap Partners with Illuma for a Unique Audience-Powered Contextual Expansion Solution 

  1 year ago News

  

  In a strategic move that anticipates the imminent shift in digital advertising, Zeotap Data, the leading provider of people-based digital audiences, has announced a partnership with Illuma, the leader in AI-powered expansion and optimisation. This collaboration offers a new tactic [...]

• Digital Advertising in 2024: Who’s in Charge?

  1 year ago Podcast

  

  In a rapidly evolving, increasingly complex, and highly competitive industry, who really holds the reins of power? As the landscape shifts, the question arises: Who bears the responsibility for molding the future of digital advertising? In this special episode, Karan Singh [...]

• 63% of Publishers Concerned about Decline in Referral Traffic from Social; TikTok Introduces Ad Performance Updates; OpenAI States NYT Lawsuit is “Without Merit” 

  1 year ago News

  

  On today’s ExchangeWire digest: 63% of Publishers Concerned about Decline in Referral Traffic from Social; TikTok Introduces Ad Performance Updates; OpenAI States NYT Lawsuit is “Without Merit”... Publishers are concerned about the sharp decline in referral traffic from social media, finds [...]

• MGID Expands US Operations With Senior Sales Hire

  1 year ago News

  

  MGID, the global advertising platform, has today (9th January 2024) announced the appointment of Matthew Villa as head of sales, US, doubling down on its investment in the region. Villa will lead MGID’s client acquisition team in the US by [...]

• Adelaide Launches Partnership with Inscape to Drive Advanced Connected TV Attention Insights

  1 year ago News

  

  Adelaide, the leader in attention-based media quality measurement, has partnered with Inscape, a leading provider of currency-grade smart TV data, to enhance Adelaide’s attention measurement capabilities for Connected TV (CTV). By incorporating Inscape’s automatic content recognition (ACR) data from over [...]

• Consumers Spent $222.1bn Online During Holiday Season; Channel 4 Confirms Major Upcoming Job Cuts; Podcasts Gaining Popularity in China  

  1 year ago News

  

  On today’s ExchangeWire digest: Consumers Spent $222.1bn Online During Holiday Season; Channel 4 Confirms Major Upcoming Job Cuts; Podcasts Gaining Popularity in China… Consumers spent a tremendous USD $222.1bn (£174.6bn) on online shopping during the recent holiday season (1st November to [...]

• Multilocal Launches Sustainable Private Marketplace Solution to Deliver High-Performing Scale at a Lower Carbon Cost 

  1 year ago News

  

  Digital advertising curation expert, Multilocal, today (8th January 2024) announces the launch of its CarbonSmart solution to deliver high-performance, low-emission ad campaigns, validated by leading carbon intelligence platform, Cedara.  Traditionally, within a Private Marketplace (PMP), each single impression generates millions of [...]

• PubMatic Leads the Way in Adopting Addressability Alternatives, Delivering Monetisation Benefits for Publishers

  1 year ago News

  

  PubMatic, an independent technology company delivering digital advertising’s supply chain of the future, announced recent expansion and success of Connect, its fully-integrated audience solution that leverages addressable signals from across the open internet to help data owners drive monetisation and [...]

• Adelaide Welcomes Industry Leaders Ryan McBride and Nishat Mehta to Its Board of Advisors

  1 year ago News

  

  Adelaide, the leader in attention-based media quality measurement, is thrilled to announce the expansion of its Board of Advisors with the addition of industry luminaries Nishat Mehta and Ryan McBride. With nearly two decades of experience creating alternative revenue streams in [...]

• ASA Censures Eurostar for Misleading Ad; Record Year for UK Broadband; California Introduces New AI Regulations  

  1 year ago News

  

  On today’s ExchangeWire digest: ASA Censures Eurostar for Misleading Ad; Record Year for UK Broadband; California Introduces New AI Regulations…   As we move into 2024, Eurostar is among the first companies to be censured by the Advertising Standards Authority for an [...]