Latest Stories

• The MadTech Podcast Special: Generative AI and Creativity

  2 years ago Podcast

  

  R/GA's SVP executive creative director Nick Pringle joins ExchangeWire's John Still to discuss one of ad tech's hottest topics in recent months: Generative AI. In this special edition of The MadTech Podcast, Nick Pringle, SVP executive creative director at R/GA, joins [...]

• SVB: What Happened and What Happens Next?

  2 years ago News

  

  It’s been a rollercoaster few days for the tech world, as the downfall of Silicon Valley Bank (SVB) - the second-largest US bank crash ever - plunged the future of thousands of companies, from startups to conglomerates, into immediate doubt.  Interventions [...]

• Sharethrough Announces Inaugural Green Media Summit to Advance Sustainability Initiatives in the Digital Ad Industry

  2 years ago News

  

  Sharethrough, one of the top global independent omni-channel ad exchanges, today (March 14th, 2023) announced the 2023 Green Media Summit, a one-day event that empowers attendees to understand the impact of media on sustainability and how the digital advertising industry [...]

• Le Groupe Le Monde renouvelle sa confiance à Outbrain pour 5 ans

  2 years ago News

  

  Outbrain, plateforme leader de recommandations, est fier d'annoncer le renouvellement de son partenariat exclusif, débuté il y a 10 ans, pour une durée supplémentaire de 5 ans avec le Groupe Le Monde.Le Groupe Le Monde est le groupe média d'information [...]

• ASOS Launches New Retail Media Formats; Meta Threatens to Pull News Content in Canada

  2 years ago News

  

  In today's ExchangeWire news digest: online retailer ASOS expands its retail media offerings; Meta threatens to pull news content for Facebook users in Canada; and China disrupts projects to manage internet cables in the South China Sea. ASOS expands retail media [...]

• Focus Media Hong Kong Selects Hivestack as its Exclusive SSP Partner for Programmatic DOOH

  2 years ago News

  

  Hivestack, the world’s leading, independent programmatic digital out-of-home (DOOH) ad tech company announced an exclusive partnership with Focus Media Hong Kong Limited, a major DOOH media company in Hong Kong.  As part of this partnership, both local and global buyers will [...]

• Thomas Sundgren Joins Nexta as VP of Commercial

  2 years ago News

  

  Nexta is pleased to announce today (March 13th, 2023) the appointment of Thomas Sundgren as the company's new vice president of commercial. Sundgren brings a wealth of experience in leading sales and marketing teams and will be responsible for leading Nexta's [...]

• ‘We haven’t moved with the times’: Have your Say on the State of Privacy

  2 years ago News

  

  In our latest in-depth look at our Industry Review pillars, we break down the major talking points around privacy, and how the next 12 months might play out. Despite Google’s continual can-kicking, third-party cookie deprecation does seem to be on the [...]

• SmartFrame Technologies Announces Strategic Hires Amid Continued Growth

  2 years ago News

  

  SmartFrame Technologies, whose image-streaming platform SmartFrame is redefining standards in online image display, media, and contextual advertising, has today (March 13th, 2023) announced three significant hires amid the company's continued growth. The hires demonstrate the company’s commitment to providing innovative [...]

• Yahoo Lifts the Lid on the Largest Consumer Research in APAC & the Distinct Differences Between Gen Z & Millennials

  2 years ago News

  

  Who makes up APAC’s Metaverse Generation and what do marketers need to know about them? New research released by Yahoo today (March 13th, 2023) uncovers crucial insights on what consumers in APAC want from the metaverse. The Yahoo metaverse APAC survey, [...]