Latest Stories

• Newsroom AI launches DSP for Creative Excellence

  2 years ago News

  

  Newsroom AI, a pioneering creative enablement company, announces the launch of Public Supply, a demand side platform (DSP) dedicated to short-tail, high-impact ,and AI-assisted brand experiences, powered by Open AI's groundbreaking GPT-4.The AI content creation functionality allows advertisers to build [...]

• Activision Blizzard Proposes Settlement to DOJ Lawsuit; Alibaba Launches Budget Channel 99 Temai

  2 years ago News

  

  In today's ExchangeWire news digest: Activision Blizzard proposes a settlement to end an antitrust lawsuit from the DOJ; Alibaba adds 99 Temai to its flagship retail platform Taobao; and Texas approves a bill restricting benefits for crypto miners. Activision offers to [...]

• Azerion Launches Performance Arm to Power Smarter Advertising Across the Full Customer Journey

  2 years ago News

  

  Azerion, the digital entertainment and media platform, has supercharged its full-funnel brand performance capabilities with the launch of a new data and technology arm, Performance by Azerion.   The team of data and technology specialists will help clients to create bespoke targeting, creative, [...]

• Magnite Broadens Global Footprint with First Nordics Office & Appoints Natasha Westlund as Head of Nordics

  2 years ago News

  

  Magnite, the largest independent sell-side advertising company, today (April 4th, 2023) announced the appointment of Natasha Westlund as the head of Nordics and the opening of a new office in Stockholm, which will serve as the company’s base across Sweden, [...]

• IAS -  "Why the future of marketing must be inclusive"

  2 years ago News

  

  Integral Ad Science (IAS), a global leader in digital media quality, ran an online survey among Singapore consumers to better understand consumer attitudes toward D&I overall and in digital advertising. This study explores why diversity matters in advertising and measures how [...]

• Gaming & Ad Industry Innovators Launch Podcast Dedicated Site for Women Lifting Women

  2 years ago News

  

  In honour of International Women’s Day, audience intelligence platform NumberEight and in-game audio pioneer Odeeo are launching a platform dedicated to lifting women in tech (womendontplay.com), a destination to host interviews, resources, and tools for women (and men) in the [...]

• WWE Tag Teams with UFC in Multibillion Dollar Deal; Twitter-Alternative Post Open to Public

  2 years ago News

  

  In today's ExchangeWire news digest: WWE merges with UFC in a multibillion dollar deal; publisher-focused microblogging site Post becomes available to the public; and Australia becomes the latest country to ban TikTok from government devices. No holds barred: WWE merges with UFC Word [...]

• Italy Suspends ChatGPT Over Privacy Fears; Google Hit with Multibillion Pound Advertising Lawsuit

  2 years ago News

  

  In today's ExchangeWire news digest: Italy temporarily blocks ChatGPT over privacy concerns; Google is hit with a multibillion pound advertising lawsuit in the UK; and Hong Kong sees its crypto ambitions bolstered by tightening restrictions in the US. Italy temporarily bans [...]

• The Stack: Disney Leaves the Metaverse, Should AI Slow Down?

  2 years ago News

  

  This week: Disney shutters its metaverse unit after a year, AI and tech experts call for a pause in development... Do AI developers need to push the pause button? An open letter, co-signed by Elon Musk, Steve Wozniak, and more than [...]

• The MadTech Sketch: DSP vs SSP: When Two Tribes Go To War

  2 years ago News

  

  In this week’s Madtech Sketch, Ciarán O'Kane outlines a looming battle between SSPs and DSPs. There was a lot of drama around the first anniversary of The Trade Desk’s (TTD) supply path optimisation (SPO) product, OpenPath. OpenPath has been positioned as [...]