Latest Stories

• The Italian Programmatic & Martech Industry in 2019: Predictions & Reflections

  6 years ago News

  

  Advertising: a truly global industry. Whether this is at a form comprising of hastily-scrawled posters attached to telephone poles, or the totality of links within the complex programmatic supply chain serving countless ads across the world each second. Despite this, [...]

• Yield Management in a First-Price Auction World

  6 years ago News

  

  Following the announcement earlier in the year that Google Ad Exchange traffic will transition to a first-price auction model by late August to early September, the industry has been awash with queries as to how this will affect optimisation, and [...]

• Digital Identity, Blockchain & OTT: A Preview of ATS London

  6 years ago News

  

  As we approach the 10th anniversary of ATS London, ExchangeWire hosted a preview of what will be discussed and debated on the day. Paul Gubbins (pictured below), global programmatic strategy lead at Unruly, covers the hot topics at the preview, [...]

• The Capabilities of Biometric Testing: Q&A with David Wharram, Coast Digital

  6 years ago News

  

  With tracking becoming more restricted, advertisers are having to do more to extract as much value from their ad spend as possible, hence the rise of solutions mentioning "AI" at every turn. However more can also be done to measure [...]

• OpenX expands into Australia; Essence wins integrated media agency of record duties for ZEE5 India

  6 years ago News

  

  In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia Pacific region – in this edition: OpenX expands into Australia; Essence wins integrated media agency of record duties for ZEE5 India; Verizon Media [...]

• AA/WARC Q1 2019: UK Ad Spend Hits £6bn

  6 years ago News

  

  UK ad spend increased by 4.2% year on year to hit £6.0bn in the first quarter of 2019, according to the latest Advertising Association/WARC Expenditure Report, released today Tuesday 30th July. Growth for the overall year is forecast to reach [...]

• Vungle Expands Advertiser Offering; Premium Video Growing Stronger

  6 years ago News

  

  In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the European region – in this edition: Vungle expands advertiser offering; premium video growing stronger as it becomes more addressable and data-driven; intelligent flighting strategies [...]

• GumGum's Pete Wallace on Snapchat, Upday, and App Developers

  6 years ago Podcast

  

  On this week's episode of The MadTech Podcast, ExchangeWire's Rachel Smith & Lindsay Rowntree are joined by Pete Wallace, UK commercial director at GumGum, to discuss the latest news in ad tech and martech. On this week's episode: - Snapchat has announced [...]

• Exposed: The Users Behind the Ad Blockers

  6 years ago News

  

  Ad blocking, a scourge to online publishers, costing them an average of over £930,000 per year according to certain estimates. While uptake rates have declined slightly in the UK, the volume of impressions affected has grown within this period, and [...]

• In This Privacy-First Era, Ad Tech Needs to Evolve or Die

  6 years ago News

  

  The industry is literally being held together with a thin layer of ad tech adhesive tape, namely the Chrome browser. Much of the current programmatic demand is being funnelled into Google Chrome - where cookie matching, frequency capping, retargeting and [...]