Latest Stories

• Wolves Interactive & AdInMo Collaborate to Enhance the In-Game Racing Experience

  3 years ago News

  

  AdInMo, the in-game advertising platform, today (October 31st, 2022) announced a multi-title deal with Wolves Interactive to monetise their portfolio of hit racing titles with immersive InGamePlay ads and join AdInMo’s global programmatic in-game ad network.  InGamePlay brand ads are seamlessly [...]

• Data and Privacy: The State of Play

  3 years ago News

  

  From the establishment of GDPR in Europe in 2016 to the Cambridge Analytica scandal, access and use of data from people around the world has become a critical issue for players across the entire ad tech ecosystem.  Crucially, the increasing prevalence [...]

• The Stack: WARC Predicts 9.2% Growth for UK Ad Market; Spotify Users and Revenue Soar

  3 years ago News

  

  This week: the newest report from WARC forecasts 9.2% growth for the UK's advertising market, Spotify reports burgeoning users and revenue... Results and readjustments weaved throughout adland this week. The latest WARC report predicted the UK ad market would reach £35bn [...]

• Criteo’s Andy Stephen on Retail Media, Kroger-Albertsons, and Walmart

  3 years ago Podcast

  

  On this week's episode of TheMadTech Podcast, Criteo’s managing director, UK Andy Stephen joins ExchangeWire's Anne-Marie Sheedy and Rachel Smith to discuss retail media, the proposed USD$2.4bn (~£2bn) merger of Kroger and Albertsons, and Walmart's newly launched e-commerce platform 'Walmart [...]

• MGID Launches Seller Defined Audiences (SDA) Solution

  3 years ago News

  

  MGID, the global advertising platform, has today (October 27th, 2022) announced the launch of its Seller Defined Audiences (SDA) solution, enabling publishers to establish high-quality, interest-based audience segments and improve inventory monetisation. This is a significant development in the industry’s race [...]

• Good-Loop Launches CTV Ad Format That Rewards Viewers’ Attention With Donations to Charity

  3 years ago News

  

  Purpose-led ad platform Good-Loop today (October 27th, 2022) launched a new CTV ad format that rewards viewers’ attention and time with a free donation to charity.  Advertisers can buy the new watch-to-donate format across various CTV channels using Good-Loop’s purpose-powered ad [...]

• RTB House Partners with Integral Ad Science to Enhance Measurement & Brand Safety Capabilities

  3 years ago News

  

  RTB House, the ad tech platform powered by unique deep learning algorithms, has partnered with Integral Ad Science (IAS), a global leader in digital media quality, to provide brands and agencies with transparent, fraud-free, brand safe advertising with increased measurement [...]

• UK Ad Market to Reach £35bn by End of 2022 Says WARC; Consumers Increase Pressure on Brands Over Pricing

  3 years ago News

  

  In today's ExchangeWire news digest: the latest WARC report forecasts that the UK ad market will reach £35bn in 2022; research from IPA reveals that consumers are increasing pressure on brands to maintain fair pricing; and the ICO warns against [...]

• Making Science Recognised by Google Cloud as Fastest-Growing Partner in Sales in 2022

  3 years ago News

  

  Making Science, a digital acceleration company, has received the Cloud 2022 Award in the Sales Growth in 2022 category, from Google Cloud. With this recognition, which is part of Google Cloud Iberia's 'Hackathon Awards 2022', the technology giant seeks to [...]

• Spotify Revenue Soars as Monthly Users Surpass 400 Million; Apple Raises Prices on Streaming Services

  3 years ago News

  

  In today's ExchangeWire news digest: Spotify reports better-than-expected growth in users and revenue; Apple hikes up the prices of Apple Music and Apple TV+; and Singapore-based Mighty Jaxx announces its first project in the metaverse.   Spotify hints at price rises as [...]