Latest Stories

• Smaato Unveils NextGen SDK; CastingAsia Launches CPA and CPC Capabilities for Influencer Marketing

  7 years ago News

  

  In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia Pacific region – in this edition: Smaato’s New 'NextGen SDK' Built From the Ground Up by App Developers; CastingAsia Launches CPA and CPC [...]

• Publisher Monetisation in the Privacy Era: Q&A with Rivr

  7 years ago News

  

  Speaking exclusively to ExchangeWire on the ground at this year's DMEXCO, Benjamin Hansz (pictured below), vice president of strategy, Rivr, discussed how publishers could optimise yield following privacy constrictions and browser developments. What are the key options available for publishers to [...]

• The Media Trust's Will King on Google, Zeus Prime, and Mixer

  7 years ago Podcast

  

  On this week's episode of The MadTech Podcast, ExchangeWire's Lindsay Rowntree and Mat Broughton are joined by Will King, commercial director of The Media Trust to discuss the latest news in ad tech and martech. On this week's episode: - In response [...]

• The Role of Data Science: Q&A with Kwame Bernard, The Tylt

  7 years ago News

  

  The Gen Z and millennial generations now account for over 60% of the global population, and are seeing rapid increases in purchasing power. These demographic typically expects highly personalised brand experiences, forcing brands to leverage their marketing data like never [...]

• Driving Success for Independent Ad Tech: Q&A with Amobee

  7 years ago News

  

  Independent ad tech is in the midst of an unprecedented time of both opportunity and challenge. While GAFA continue to take the lion's share of the market, there is undoubtedly a chance for the 20% to stamp their authority and [...]

• The Value of Creativity in the Cookie-Less World

  7 years ago News

  

  Writing exclusively for ExchangeWire, Yasin Dabhelia (pictured below), senior partnerships manager at A Million Ads, discusses how creativity should not be ignored in shaping effective and dynamic programmatic advertising in the chaotic 'post-cookie-pocalypse' landscape. In an industry filled with what seems [...]

• IAB Tech Lab Releases Proposal for Consumer Privacy Solution; Teads Unveils Teads for Publishers

  7 years ago News

  

  In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the European region – in this edition: IAB Tech Lab releases proposal for consumer pivacy solution; Teads unveils Teads for Publishers; DoubleVerify launches Semantic Science [...]

• Silver Bullet's Umberto Torrielli on DMEXCO, Programmatic Attitudes, and Holding Groups

  7 years ago Podcast

  

  On this week's episode of The MadTech Podcast, ExchangeWire's Rachel Smith & Lindsay Rowntree are joined by Umberto Torrielli, CSO of Silver Bullet, to discuss the latest news in ad tech and martech. On this week's episode: - Does Dmexco tell us [...]

• DMEXCO 2019: Cookies, Trust, and Emerging Channels

  7 years ago News

  

  DMEXCO once again descended upon Cologne, with the 2019 edition held on 11th and 12th September. Media professionals from across the globe met and mingled to discuss the topics of the day. Consumer trust, restrictions in cookie-based tracking techniques, and [...]

• ATS London 2019: The Review

  7 years ago News

  

  2019 marked a decade since the inaugural ATS London event, and the tenth anniversary edition of the conference certainly did not disappoint. A host of experts, ranging from ad tech aficionados to global publishers, addressed the focal challenges of the [...]