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Recession-Proof Marketing - Q&A with Matt White, Quantcast
In times of economic uncertainty, marketers have a rare opportunity to take market share and gain a competitive advantage. In fact, studies show that sales of companies that were aggressive recession advertisers rose dramatically over those that cut ad spending. In [...]
DoubleVerify Receives ISO 27001 Certification for Security Management
DoubleVerify, a leading software platform for digital media measurement, data, and analytics, today (October 12th, 2022) announced it has achieved ISO 27001:2013 certification for its information security management system. ISO 27001 is the most widely recognised international standard for information [...]
Netflix to Reveal UK Viewing Figures for the First Time; ASA Rules Tory Party Broke Advertising Rules
In today's ExchangeWire news digest: Netflix will report its UK viewing figures for the first time; the UK's ASA asserts the the UK government's levelling up agenda broke advertising rules; and France's Homa Games amasses USD$100m (~£90.4m) in a Series [...]
The Media Shop Targets Retail Media Expansion with Broadsign OOH Ad Platform
Broadsign, developer of the leading out-of-home (OOH) advertising platform, and Australian outdoor media company The Media Shop (TMS), today (October 11th, 2022) announced a partnership that will fuel the growth of TMS’ network of retail signage. TMS is leveraging the Broadsign [...]
Experian & Yieldmo Team Up to Offer Creative-Enhanced Data Products Boosting Outcomes for Buyers
Experian + Yieldmo is Smart. Combining industry leading data with machine learning, curation, and creative technology, Experian and Yieldmo’s joint initiative provides better experiences for consumers and better results for marketers and publishers. Experienced marketers know that real purchasing decisions [...]
The Washington Post, Disney, and The Boston Globe Join DanAds-Led Self-Serve Summit
Representatives of several leading US publishers – including The Washington Post, Disney, and Boston Globe Media – gathered earlier this week in Chelsea, New York for the world’s first summit dedicated entirely to self-serve advertising. The Self-Serve Summit, arranged and hosted [...]
87% of UK Media Professionals to Retain or Increase Investment in Programmatic DOOH into 2023 - VIOOH
Today (11th October), VIOOH, the leading premium global digital out of (DOOH) home supply-side platform, released its annual programmatic DOOH research paper. The findings show that the future of programmatic DOOH looks bright with investment increasingly coming from new budgets [...]
Alexander Erlmeier est nommé Chief Revenue Officer d'Outbrain
Outbrain Inc., plateforme leader de recommandations, annonce la nomination d'Alexander Erlmeier au poste de chief revenue officer. Après dix ans de carrière chez Outbrain en tant qu'international managing director , on lui confie la responsabilité du développement et de la [...]
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