Latest Stories

• Amplified Intelligence Expands to US & Appoints Alex Khan as EVP, Global Partnerships

  3 years ago News

  

  Amplified Intelligence, the world’s only truly omnichannel attention measurement company, has announced its expansion into the US, with the opening of an office in New York.  The company already works with all major agency holding companies via API feeds into planning [...]

• DanAds Partnership Enables McClatchy to Launch New Self-Service Platform

  3 years ago News

  

  Today (7th November 2022) saw the announcement of a partnership between DanAds, the industry leading provider of fully automated self-serve infrastructure technology, and McClatchy, one of the largest media companies in the United States with over 80 million unique visitors. [...]

• Kevel Relay Expands into Growing DOOH Ecosystem

  3 years ago News

  

  Kevel Relay, the suite of programmatic APIs that allow publishers to unify, mediate, and control their auctions, is adding substantial SSP integrations in the DOOH space. DOOH is one of the fastest growing programmatic markets and is expected to reach [...]

• SmartHub 2.0: Releases Upgraded Version to Bring Stable Daily & Monthly Profit Increase

  3 years ago News

  

  SmartHub, a white-label solution designed to ease the creation of independent ad tech marketplaces for enterprises, released an upgraded platform version — SmartHub 2.0.   In the most turbulent period for the ad tech ecosystem, marked by the damaged global economy, [...]

• Meta to Cut Down 87,000-Strong Workforce; Flipkart Tightens Belt in Face of Increasing Losses

  3 years ago News

  

  In today's ExchangeWire news digest: Meta prepares to cull its 87,000-strong workforce; Walmart-owned Flipkart to cut back on M&A and hiring as losses increase in India; and research reveals billions of dollars have been spent on metaverse real estate over [...]

• Bidstack Becomes a Unity Verified Solution

  3 years ago News

  

  Bidstack, the in-game advertising and video game monetisation platform, today (November 7th, 2022) announces it has become a Unity Verified Solution.  The Bidstack toolkit of non-intrusive advertising formats is now available to a global audience of Unity developers, having been tested [...]

• Top Publishers Adopt Taboola’s New Header Bidding Solution, Unlocking Incremental Revenue

  3 years ago News

  

  Taboola, a global leader in powering recommendations for the open web, helping people discover things they may like, announced Taboola Header Bidding, a new capability that expands on the native bidding service originally launched in April 2022, empowering advertisers to [...]

• Zefr Launches Atrium a New Measurement Product Suite

  3 years ago News

  

  Zefr, the global leader in brand suitability across walled gardens, today (November 4th, 2022) announced the global availability of Atrium, a new measurement suite that gives marketers a fully transparent view into their post-campaign performance and insights across walled gardens.  Rather [...]

• The Stack: Musk Gets to Work on Modifying Twitter; DMA Could Open Up App Messaging & Buying in EU

  3 years ago News

  

  This week: Elon Musk takes control of Twitter (well, sort of...), new EU legislation could open up app buying and messaging... This week, ad tech was dominated by the exploits of Twitter’s new honcho Elon Musk, who threatened to raise the [...]

• The Incredible Fragmentation Of Data-Driven Media & Marketing

  3 years ago News

  

  In this latest edition of The MadTech Sketch, Ciarán O'Kane gives an overview of the fragmented state of the data-driven media and marketing landscape. Most of the coverage of this industry remains a reductive exercise. The mantra of duopoly and triopoly [...]