Latest Stories

• A Positive Guide to Advertising in the Post-Third-Party Cookie World

  3 years ago News

  

  In this exclusive article ahead of ATS Singapore 2022, Henry Shelley, general manager, APAC at TripleLift, outlines four steps advertisers can take to prepare for the post-cookie landscape. While the deadline for Google’s phasing out of third-party cookies has been extended [...]

• IAS & Mediaocean’s Prisma Expand Partnership to Automate End-to-End Campaign Creation

  3 years ago News

  

  Integral Ad Science, a global leader in digital media quality, today (August 1st, 2022) announced the expansion of its integration with Mediaocean, providing marketers with a simplified campaign creation and month-end reconciliation process.  Agency and brand media buyers using IAS’s Signal [...]

• TikTok Ventures into Music; Indonesia Blocks Access to Online Services Over Moderation Laws

  3 years ago News

  

  In today's ExchangeWire news digest: ByteDance ventures into music with "TikTok Music"; the Indonesian government bans numerous online services for violating the country's content laws; and Spotify signals a move to audiobooks by purchasing Findaway.   TikTok moves towards music streaming ByteDance, the [...]

• Talon Outdoor Continues Global Expansion as it Promotes Josko Grljevic from CTO to Group COO

  3 years ago News

  

  Today (August 1st, 2022), Talon Outdoor, a leading, independently-owned global out-of-home (OOH) media agency, has promoted Josko Grljevic to the role of group chief operations officer (COO), as part of the company’s ambitious and ongoing growth plans. Joining the company as [...]

• Leveraging pDOOH in Privacy-First Marketing: Interview with Dom Kozak, JCDecaux

  3 years ago News

  

  As programmatic digital out-of-home (pDOOH) continues its strong recovery following the coronavirus pandemic, ExchangeWire speaks to Dom Kozak, head of programmatic at JCDecaux, to determine how the channel should be considered within the marketing mix, alongside the benefits it offers [...]

• Creative Technology – It’s more than just automation

  3 years ago News

  

  Ahead of ATS Singapore 2022, Travis Teo, executive director and co-founder of Adzymic, explains how creativity can guide advertisers through the deprecation of third-party cookies, breaking down the different aspects of creativity in ad tech to explain how marketers can utilise [...]

• The Stack: CMA Approves Warner Bros. Discovery & BT Deal; Alibaba Shuts Down Tmall

  3 years ago News

  

  This week: the CMA approves a merger between Warner Bros. Discovery and BT Group, Alibaba shutters its online retailer Tmall... It's been a week of real highs and lows across the ad tech sector. In the UK, the Competition and Markets [...]

• ExchangeWire on ADPPA, Amazon Buying One Medical, and S4 Capital

  3 years ago Podcast

  

  On this week's episode of The MadTech Podcast, ExchangeWire's Grace Dillon, Rachel Smith, and John Still discuss the American Data Privacy and Protection Act, Amazon's acquisition of One Medical, and S4 Capital's drop in value.   US data privacy bill progresses to [...]

• ATS Singapore 2022: Redefining our Industry’s Opportunities

  3 years ago News

  

  Now in its 11th year, ATS Singapore brings together senior stakeholders across the media, marketing and commerce industries for two days of panel discussions, keynote presentations, fireside chats and networking, to deliver insights and strategies to take digital to the [...]

• Digital Agency Croud Furthers Global Expansion as it Wins First MENA Client Ooredoo Group

  3 years ago News

  

  Croud, the award-winning global digital marketing agency, announces that it was appointed by Ooredoo Group - one of the world’s largest telecommunications companies - as its lead digital agency. This appointment will see Croud bringing performance marketing excellence and digital transformation [...]