Latest Stories

• Passendo appoints Harry Charalambous as Head of Demand & International Growth

  3 years ago News

  

  Award-winning email ad server and SSP Passendo has appointed Harry Charalambous as head of demand & international growth to help shape its go-to-market strategy globally. Charalambous is also tasked with creating an ad ecosystem for Passendo's publisher clients; leading the [...]

• Publicis Groupe Appoints Avatar as Chief Metaverse Officer; FCO Launches Probe into Apple

  3 years ago News

  

  In today's ExchangeWire news digest: Publicis Groupe appoints a new chief metaverse officer as it steps closer towards Web3; Germany's FCO launches a new antitrust probe into Apple; and Spotify is set to slow its hiring by 25%.   Publicis Groupe introduces [...]

• Yieldmo & Adform Enter Strategic Partnership to Help Brands and Agencies Unlock Value without Cookies

  3 years ago News

  

  Yieldmo, a leading advertising technology company that operates a Smart Exchange for buyers and sellers, today announced its partnership with Adform, the only global, independent, and fully integrated advertising platform built for modern marketing, working with 25,000+ brands and with [...]

• Adelaide & Fitzco Announce Strategic Partnership

  3 years ago News

  

  Independent advertising agency Fitzco today (June 16th, 2022) announced a partnership with Adelaide, the leader in attention-based media quality measurement, to integrate attention metrics into its media measurement and buying practice.  With access to Adelaide’s AU attention metric, Fitzco can help [...]

• The State of Ad Fraud in Mobile and CTV – Q&A with Jalal Nasir, Pixalate

  3 years ago News

  

  Following ATS London 2022, Jalal Nasir, CEO of Pixalate, discusses the ad supply ecosystem, how prevalent fraud has become in the mobile and CTV programmatic ad space, and what the future of ad fraud detection could look like.   How prevalent is [...]

• Les Echos Le Parisien Médias et Permutive Lancent "SONAR" Pour une Publicité 100% First-Party Data

  3 years ago News

  

  Le Groupe Les Echos - Le Parisien  a annoncé aujourd'hui le déploiement d'une nouvelle DMP, en partenariat avec Permutive, afin de mettre en place un écosystème d'activation publicitaire pour accéder à l'ensemble de ses segments first party. Grâce à la [...]

• CMA Rules Tech Giants Have Too Much Power Over Phone Market; Apple Unveils New "Passkeys"

  3 years ago News

  

  In today's ExchangeWire news digest: the UK's Competition and Markets Authority states that Apple and Google possess too much power over the phone market; Apple unveils its new password-alternative, "passkeys"; and YouTube removes some restrictions to masthead ads.   CMA report concludes [...]

• Permutive Brings Publishers Brands & Ad Tech Partners Together to Deliver Responsible Advertising

  3 years ago News

  

  Permutive today (June 15th, 2022) launches the infrastructure for the responsible web – empowering hundreds of publishers, brands, and ad tech companies such as The Financial Times, Penske Media Corporation, RocketMill, Kimberley-Clark, and PubMatic to work together to use data [...]

• Adelaide & Viant Launch Industry-first Solution

  3 years ago News

  

  Adelaide and Viant Technology Inc. today  (June 15th, 2022) announced the launch of a first-to-market solution that enables advertisers to automate the application of Adelaide’s attention-based media quality metric through programmatic advertising.  The integration between Adelaide, the leader in attention-based media [...]

• Teads Inks Strategic Partnership with InvestingNote

  3 years ago News

  

  Teads, the global media platform, today (June 15th, 2022) announces a strategic partnership with InvestingNote, one of Southeast Asia’s (SEA) largest, most interactive finance platform. The site allows traders  and investors to connect and access stock information on a daily [...]