Latest Stories
The New Possible in Attribution
In an omnichannel marketing world, customers are engaging across any number of devices: viewing ads, visiting websites, and conducting searches. Here, Amelia Waddington, director of data science & analytics, Acxiom (pictured below), explains that as a result of this marketers have become [...]
How to Make Friends & Influence People
Building strong relationships is always beneficial, and what better day to celebrate than the Random Acts of Kindness Day on 17 February? But before you cross the office to give your MD an unsolicited bear hug, a word of caution: [...]
Trusting Google to Go on Safari
A class action UK lawsuit is being mounted against Google, which stands accused of unlawfully harvesting personal data from 5.4 million UK users by bypassing privacy settings on their iPhones. This was allegedly accomplished over several months in 2011 and [...]
SEA Clocks 250% Climb in Mobile Video Ads; AU Newspaper Readership Grows Cross-Platform
In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and in this edition: SEA Clocks 250% Climb in Mobile Video Ads; AU Newspaper Readership Grows Cross-Platform; Isobar China Integrates for [...]
Weekly Focus: Alibaba Moves into Home Improvement with £625.91m
Alibaba Group is back in the spotlight this week with its move into another retail sector in China – this time, in home improvement and furnishing. The e-commerce giant said it was forking out ¥5.54bn (£625.91m) to acquire a 15% [...]
'APAC Telcos Sitting on Valuable Audience Data' Q&A with Soumita Roy Choudhury, Asia-Pacific Head, Mobilewalla
Telcos hold a wealth of high-quality data that can not only help mobile marketers better understand their audience, but also has the potential to be as valuable as those monopolised by Facebook and Google. Telecom data-as-a-service will see emerge as [...]
Why a Commodities Market Approach to User Acquisition Will Benefit Mobile App Developers
Commodity Marketers are a critical component to much of the world’s economy. The model is used to trade a wide range of assets – from a barrel of oil and a pound of coffee, to the value of an Apple [...]
Why Marketers Need to Focus on the Customer in 2018
2017 was the year of buzzwords for marketing. It seemed like the bandwagons of ‘AI’, ‘big data’ and ‘blockchain’ were jumped on by a majority of brands – often without any evidence of how they benefited the end user. There’s [...]
Attribution Fraud in the In-App World
Fraud remains a key threat to the digital advertising world and has been a pervasive hazard throughout its history. Where app promotions are concerned, the problem is particularly acute. New forms of attribution fraud have quickly emerged that are far [...]
Retail on the Rails: The Rise & Rise of Commuter Commerce
Almost no time is ‘dead’ time for today’s connected consumer. Thanks to the ubiquitous mobile phone, wherever we are, we are always ‘on’. Here, Ian Reynolds, managing director, KBH On-Train Media (pictured below) explains to RetailTechNews how retailers can profit [...]
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