Latest Stories

• The Future of UK Advertising in the Cookieless Era

  3 years ago Podcast

  

  Our fifteenth edition of The MadTech Podcast Special explores how UK advertising will look as we near a cookieless landscape. In this episode, Sharethrough's Frank Maguire (vice president of insights & strategy) and Richard Ottoy (general manager, EMEA) and OMD UK's [...]

• TVP Talks - Getting to the Right Audience with CTV Advertising

  3 years ago News

  

  TheViewPoint extends its series of educational webinars, TVP Talks, aimed at helping advertisers and publishers maximise the effectiveness of CTV advertising. This time, the team is hosting a Women in Ad Tech edition with CTV experts from Discovery, Innovid, and [...]

• The Future of Digital Advertising’s Media Supply Chain: Q&A with PubMatic

  3 years ago News

  

  Following his appearance at ATS Madrid, Cristian Coccia, Regional Vice President, Southern Europe and MENA at PubMatic, speaks to ExchangeWire about the current state of digital advertising's media supply chain, how it will adapt to new privacy regulations, and the role [...]

• UK Government Launches New App to Spot Online Spies; Amazon Lambasted for Discrimination in New York

  3 years ago News

  

  In today's ExchangeWire news digest: the UK government launches Think Before You Link app to weed out spies on social networks; Amazon faces legal action in New York over complaints of discrimination; and Tencent posts its steepest decline in profits [...]

• En collaboration avec Adot, ID5 et Smart, Prisma Media Solutions teste et transforme son 1er essai basé sur un identifiant universel

  3 years ago News

  Le ciblage publicitaire via cookies tiers est actuellement impossible sur les navigateurs Safari et Firefox, qui représentent 40% de la navigation. De ce fait, la valeur de l’inventaire des éditeurs sur ces navigateurs est considérablement réduite, et les annonceurs ne peuvent pas atteindre [...]

• Prisma Media Solutions Collaborates with Adot, ID5 & Smart to Test First Universal ID Trial

  3 years ago News

  Ad targeting via third-party cookies is currently impossible on Safari and Firefox browsers, which account for 40% of browsing today. Because of this, the value of publishers' inventory on these sites is significantly decreased, while advertisers face the challenge of [...]

• Identity-Free Targeting in a Post-Cookie World: Q&A with Nano Interactive

  3 years ago News

  

  In this Q&A written exclusively for ExchangeWire, Carl White, CEO & co-founder of Nano Interactive, discusses identity-free targeting, how it can benefit advertisers and publishers, and what its future could look like in a post-cookie world.   What are the core benefits [...]

• In-Game Ad Campaign From EMPIRE and Anzu Helps Babyface Ray’s ‘FACE’ Top The Charts

  3 years ago News

  

  American independent record label EMPIRE partnered with the world’s most advanced in-game advertising platform Anzu.io to launch an exciting in-game ad campaign for the new album ‘FACE’ from Detroit-based hip hop artist Babyface Ray. Recognising the convergence of entertainment, music, and [...]

• Disney+ to Partner with Family-Friendly Advertisers; China Hints at Easing Tech Crackdown

  3 years ago News

  

  In today's ExchangeWire news digest: Disney+ reveals it will not partner with advertisers that clash with its family-friendly brand; China signals towards easing its crackdown on the tech sector; and Google reveals it will offer a no-cost option for its [...]

• VIOOH Announces Partnership with Health and Wellbeing Media Business Tonic Media Network

  3 years ago News

  

  Today (May 18th 2022), VIOOH, the leading global digital out of home (DOOH) marketplace, announced a new partnership with Australia’s largest health and wellbeing media network, Tonic Media Network.  The partnership gives Tonic Media Network access to VIOOH’s market-leading Supply-Side Platform [...]