Latest Stories

• El proveedor de soluciones de publicidad en vídeo AdPlayer.Pro presente resultados del primer trimestre de 2022

  3 years ago News

  

  AdPlayer.Pro, el proveedor internacional de soluciones de tecnología de publicidad en vídeo en línea, ha publicado los resultados comerciales del primer trimestre de 2022 de la compañía, que informan el crecimiento de los volúmenes diarios de impresiones de anuncios servidos, [...]

• AdPlayer.Pro Video Ad Tech Provider Reports Q1 2022 Results

  3 years ago News

  

  AdPlayer.Pro, an international provider of online video ad tech solutions has released the company’s Q1 2022 results, reporting the further growth of daily served video ad impressions and a series of crucial upgrades in its flagship products. According to the announcement, [...]

• Hivestack Partners with Billups to Launch Multi-Market Programmatic DOOH Campaign in Europe for Ace & Tate

  3 years ago News

  

  Hivestack, the world’s leading, independent programmatic digital out of home (DOOH) ad tech company, today announced a partnership with Billups, a privately held global OOH technology and managed services company. The partnership will see the first programmatic DOOH campaign launch [...]

• Adelaide Hires Former Nielsen Executive Tyler DeTour as Vice President of Sales

  3 years ago News

  

  Adelaide, the leader in the rapidly growing field of attention measurement, announces the appointment of Tyler DeTour as vice president of sales. After nearly a decade at Nielsen, DeTour brings his passion for media quality transparency to Adelaide’s fast-growing sales [...]

• Smart Recrute Pierre-Yves Mell au Poste de Senior Account Strategist

  3 years ago News

  

  Smart AdServer, la plateforme indépendante de monétisation publicitaire, annonce aujourd’hui la nomination de Pierre-Yves Mell au poste de senior account strategist. Rejoignant les équipes supply de Smart, Pierre-Yves aura pour mission d’accompagner les clients éditeurs dans leur transformation digitale, d’optimiser [...]

• Musk & Twitter Board Strike a Deal; UK Ad Spend Marks Record High

  3 years ago News

  

  In this weekly segment, ExchangeWire sums up key industry updates in media, marketing, and commerce from around the globe. In this edition: Elon Musk strikes a deal to acquire Twitter for USD$44bn; Google-parent Alphabet reveals disappointing growth for Q1 2022; [...]

• In a Fragmented Media World, Digital OOH is Bridging the Gap in Brand-Building Advertising

  3 years ago News

  

  Ahead of ATS Madrid 2022, Guillermo Garcia, Account Executive EMEA at Broadsign, explains how advertisers can leverage digital out-of-home (DOOH) to combat fragmentation and reach audiences with unified campaigns.  Reaching audiences en masse has become increasingly difficult in today’s highly-fragmented media landscape. [...]

• Making Science Enters the German Market & Launches a Joint Venture with the Independent Agency Pilot

  3 years ago News

  

  Making Science, technology and digital marketing consultancy specialising in e-commerce and digital acceleration, announced its entry into the German market alongside the German company, pilot. pilot is an independent agency that works with well-known, international, consumer goods brands, for example, [...]

• Reckitt’s Jai Bulsara on CNN+, In-Game Advertising, and Netflix’s Ad U-Turn

  3 years ago Podcast

  

  On this week’s episode of TheMadTech Podcast, Jai Bulsara, Head of Digital Media Training at Reckitt, joins ExchangeWire’s Anne-Marie Sheedy and Rachel Smith to discuss the short-lived CNN+, Microsoft's rumoured "private marketplace", and Netflix's AVOD announcement. CNN+ to shut down after [...]

• Bidstack Expand Mobile & Fashion Portfolio with New Nanobit Partnership

  3 years ago News

  

  Bidstack, the leading in-game advertising platform, is pleased to announce a new and exclusive partnership with Hollywood Story: Fashion Star, a fashion and lifestyle game developed by Nanobit. Hollywood Story: Fashion Star is a role-playing casual mobile game that allows players [...]