Latest Stories

• Experts Predict the Key Themes of dmexco 2017

  8 years ago News

  

  The annual dmexco conference in Cologne is almost upon us again. The year so far has offered up a plethora of hot talking points within the advertising industry – but will they still be the talk of the town, or [...]

• Brands & Telcos Must Partner to Deliver Omni-Channel Experience; SMEs Struggling with Digital

  8 years ago News

  

  ExchangeWire Research’s weekly roundup brings you up-to-date research findings from around the world, with additional insight provided by Rebecca Muir, head of research and analysis, ExchangeWire. In this week’s edition: Brands and telcos must partner to deliver omni-channel experience; SMEs [...]

• The Time for Publisher Ad Technology Independence is Now

  8 years ago News

  

  Programmatic marketplace optimisation continues to force change across the buy and sell side of the ad tech ecosystem, as deal flow stayed active over the summer months. Signs of consolidation and/or specialisation (buy or sell side) are abundant; in other [...]

• Connected TV Tunes Up AU Video Inventory; China Social Ad Potential Largely Untapped

  8 years ago News

  

  In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and in this edition: Connected TV tunes up AU video inventory; China social ad potential largely untapped; AU consumers find newspaper [...]

• APAC Marketers Talk-Up Customer Experience

  8 years ago News

  

  Most brands in Asia-Pacific recognise the importance of user experience, with some turning to data and artificial intelligence to improve consumer engagement. Missteps, though, will happen if marketers fail to understand their customers and rush to adopt emerging technologies without [...]

• Truth & Transparency Key to Programmatic Growth

  8 years ago News

  

  The advertising industry is in the early stages of a massive reinvention that will result in USD$640bn (£494bn) in annual global ad spend being transformed to programmatic technology. This transformation started with display ads, but will eventually encompass every form [...]

• Germany Is Market of Choice for Cedato, Expanding European Footprint with New Berlin Office

  8 years ago News

  

  Cedato, the programmatic operating system for video, today announces the expansion of its global footprint, with the opening of its new Berlin base of operations. ExchangeWire speaks exclusively with Cedato CMO, Dvir Doron, about the expansion and why Germany was [...]

• VideoAmp Raises USD$21.4m in Series B Funding; SpotX Acquired by RTL Group

  8 years ago News

  

  ExchangeWire round up some of the biggest stories in the US/Canadian digital advertising space. In this week’s edition: VideoAmp raises Series B; RTL Group acquires SpotX; Valassis acquires MaxPoint; The Trade Desk and White Ops partner; Inneractive launches initiative to [...]

• Driving the Industry Forward with Collaboration

  8 years ago News

  

  Collaboration. It’s a simple concept, but it seems to be one we take for granted. In a professional environment, at least, collaboration is a concept that could definitely be worked on and developed. Collaborating with potential industry competitors may not [...]

• Who Is Responsible for Programmatic?

  8 years ago News

  

  Often, asking who is responsible for programmatic advertising results in a misinterpretation that the 'who' has to be a single individual. However, as Kristen Ditsch, senior manager of client success, Choozle, explains, it isn't as simple as that. Writing exclusively for ExchangeWire, Ditsch [...]