Latest Stories

• Exclusive Study: Ogury’s Ad Formats Generate up to 5x More Attention than the Market Average

  3 years ago News

  Ogury, the global technology leader in mobile advertising anchored in privacy protection, partnered with Lumen Research, the leading technology in attention measurement, to conduct a joint study to measure the attention generated by their ad formats - both in-app and [...]

• Étude: les Formats Publicitaires Ogury Génèrent Jusqu'à 5 Fois Plus d'Attention Que la Moyenne du Marché

  3 years ago News

  Ogury, le spécialiste technologique de la publicité mobile ancrée dans le respect de la vie privée, s'est associé à Lumen Research, institut de recherche spécialisé dans la mesure de l'attention, pour mener une étude visant à mesurer l'attention générée par [...]

• Scibids Announces Partnership with DAC in Japan

  3 years ago News

  

  Scibids (Head office: Paris, France; President: Remi Lemonnier), the global leader in artificial intelligence for digital marketing, announced a partnership with the Digital Advertising Consortium, Inc. (DAC) which is one of the major digital advertising groups in Japan. Background to the [...]

• Estudio exclusivo: Los Formatos Publicitarios de Ogury Logran Hasta 5 Veces Más Atención Que la Media del Mercado

  3 years ago News

  Ogury, el líder tecnológico mundial en mobile advertising que actúa como soporte premium para los anunciantes, se asoció con Lumen Research, el líder tecnológico en medición de atención, para realizar un estudio conjunto que mide la atención generada por sus [...]

• Exklusive Studie: Ogury-Anzeigenformate Generieren Bis zu Fünfmal Mehr Aufmerksamkeit als der Marktdurchschnitt

  3 years ago News

  Ogury, das global führende Technologieunternehmen für Mobile Advertising, das sich dem Datenschutz verschrieben hat, und Lumen Research, das führende Unternehmen im Bereich der Aufmerksamkeitsmessung, haben im Rahmen einer Studie miteinander kooperiert. Gemeinsam untersuchten sie den Grad an Aufmerksamkeit, der mit [...]

• The ACCC take Meta to Court; Reliance Retail Acquires Majority Stake in Clovia

  3 years ago News

  

  In today's ExchangeWire news digest: Meta have been taken to court by the ACCC over failing to regulate misleading ads on Facebook; Reliance Retail have acquired a majority stake in Clovia; and Powered by People have raised USD$5m (~£3.8m) in [...]

• Lotame Strengthens Global Leadership Team with Key Promotions to Spearhead Next Phase of Growth

  3 years ago News

  

  Eliza Nevers will serve as chief product officer; Hunter Terry will lead the high-growth CTV channel as the commercial lead, and Chris Hogg will oversee global platform sales Lotame, the only flexible data solutions provider to future proof connectivity and drive [...]

• Meta & Google Face New Antitrust Probe; California Attorney General Opines on CCPA

  3 years ago News

  

  In this weekly segment, ExchangeWire sums up key industry updates in media, marketing, and commerce from around the globe. In this edition: EU and UK regulators open a new antitrust probe into Meta and Google; California's Attorney General issues an [...]

• Omens Studios Partners with VlogBox to Launch New AVOD & SVOD Apps

  3 years ago News

  

  Award-winning Singapore and UK-based animation company, Omens Studios, has partnered with global video content distribution platform, VlogBox, to further extend the reach of Omens’ hit series with two brand new AVOD and SVOD apps. The initial roll out via VlogBox sees free, [...]

• VlogBox Selects Publica to Power CTV Header Bidding Globally

  3 years ago News

  

  VlogBox, a CTV channel development, content distribution, and monetisation platform that brings together leading content creators, has partnered with Publica, a leading connected TV (CTV) ad server. Publica now powers header bidding, server-side ad insertion (SSAI), and ad-break decisioning for [...]