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ProSiebenSat1 initiiert European Broadcaster Exchange; Mehr Adblocker im 1. Quartal
ExchangeWire bündelt die wichtigsten Nachrichten aus der Region DACH. Diese Woche: Europäisches Medienbündnis „European Broadcaster Exchange“; Deutsche Adblocker-Rate in Q1 gestiegen; und Smaato und DoubleClick bauen Partnerschaft aus. ProsiebenSat1 schmiedet europäisches Medienbündnis Die Sendergruppe ProSiebenSat1 will mit europäischen Partnersendern zusammenarbeiten, um ein Joint Venture [...]
To Successfully Implement Ad Tech & Martech, Management Basics Are Critical: Q&A with Tommy Foo, Grab
In the second of a series of interviews with APAC marketers in the run up to ATS Singapore next month, Wendy Hogan, marketing transformation and strategy director, APAC, Oracle, speaks with Tommy Foo (both pictured), who heads up driver marketing campaigns [...]
Preparing for Cannes Lions 2017: Advice from the Veteran Visitors
Temperatures are soaring and tech specialists from across the globe are descending on the French Riviera; it’s Cannes Lions time again. To avoid wilting in the heat and make the most of this colossal networking opportunity, all visitors – especially [...]
IAS & Facebook Partnership; New European Broadcaster Alliance
ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: IAS and Facebook extend their partnership; New European Broadcaster Alliance; xAd rebrands to GroundTruth; Factual and Adform partner; TVTY bumps up moment [...]
Time to Turn on the Lights: Ad Tech’s Need for Radical Transparency
If you can’t measure it, you can’t manage it. This concept is pretty basal when it comes to organisational strategy. Unfortunately, when you apply this logic to the digital media supply chain, it becomes clear the entire system has become [...]
Rewarded Over Mandatory Ads; Fake News, Real Concerns
ExchangeWire Research’s weekly roundup brings you up-to-date research findings from around the world, with additional insight provided by Rebecca Muir, head of research and analysis, ExchangeWire. In this week’s edition: Rewarded over mandatory ads; Fake news, real concerns; and Investing [...]
What Is AI Doing for Programmatic? Q&A with Sophie Light-Wilkinson, Rocket Fuel
What do we really mean when we talk about AI? ExchangeWire speaks with Sophie Light-Wilkinson, senior director of marketing, Rocket Fuel, about how AI transcends everyday lives and what it is doing for the future of programmatic marketing. ExchangeWire: As consumers [...]
Ad Blocking, a Prime Example of a Technology War: Q&A with Stuart MacDougall, SourceKnowledge
The rumour of ad blocking killing the advertising industry has never come to fruition; but it certainly continues the conversation about the need and want for it by consumers. Bad website experiences, poor technology, and subpar advertising, leads to the [...]
How to Scale & Discover the Land of Ad Tech Opportunity
The US market might be proving difficult to crack for dodgy Baywatch remakes, but for ad tech CEOs it’s a clear winner. That was one of the major takeaways from FastPay’s breakfast roundtable event, ‘Scaling a Digital Media Business’. As [...]
MediaMath Secure Credit; Snap Acquire Placed
ExchangeWire round up some of the biggest stories in the US/Canadian digital advertising space. In this week’s edition: MediaMath secure credit; Snap acquire Placed; Blend Media and OmniVirt partner; Periscope acquire Anthem; PulsePoint launch content marketing platform; OpenX and Google [...]
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