Latest Stories

• Integral Ad Science berichtet für YouTube; MediaMath Curated Market

  8 years ago News

  

  ExchangeWire bündelt die wichtigsten Nachrichten aus der Region DACH aus der deutschsprachigen Programmatic-Szene. Diese Woche: Integral Ad Science berichtet für YouTube; MediaMath startet seinen Curated Market; und Tapad und Innovid kooperieren. Integral Ad Science bietet Marken-Sicherheitsberichte für YouTube Nach mehreren Boykottaktionen gegen Youtube [...]

• Bid Enrichment: What's in It for You?

  8 years ago News

  

  Ahead of taking the stage at ATS Paris next week, to discuss machine learning, Cécile Douillard (pictured below), commercial director EMEA, IPONWEB, explains for ExchangeWire how to make the most of bid enrichment. Everybody wants data: advertisers, to accurately identify their consumers, [...]

• Mobile Drives UK Ad Spend; Integral Ad Science Reports Brand Safety for YouTube

  8 years ago News

  

  ExchangeWire round up some of the biggest stories in the European digital advertising space. In this week’s edition: Mobile drives UK ad spend; Integral Ad Science reports on YouTube brand safety; Blis and TVTY partner; Tapad and Innovid collaborate; New [...]

• 4 Reasons Marketers Should Invest in Programmatic Audio

  8 years ago News

  

  It’s no secret that audio content stirs our emotions. All it takes are a few notes of a song for our memories to come alive. Considering how audio, especially music and storytelling, captures our attention, it becomes clear why advertisers [...]

• Short-Term Success for LinkedIn & Snapchat; Apps Leading Mobile Browsers

  8 years ago News

  

  ExchangeWire Research’s weekly roundup brings you up-to-date research findings from around the world, with additional insight provided by Rebecca Muir, head of research and analysis, ExchangeWire. In this week’s edition: Short-term success for LinkedIn and Snapchat; Apps leading mobile browsers; and Digital [...]

• Mobile Video: The Revolution That's Just Getting Started

  8 years ago News

  

  Mobile video is booming, but with so many formats and creative specifications, how is video differentiated from traditional mobile formats and what steps are helping to move the industry along? ExchangeWire speak with Maggie Mesa (pictured below), VP Mobile Business [...]

• Vertical Video Goes Viral, but Will Vertical Ad Units Follow?

  8 years ago News

  

  It’s not news that the mobile screen is where we spend most of our time. But, what is new, is how people hold their devices when they view content. A new perspective has emerged, explains Roni Anavi-Fass (pictured below), VP product, Inneractive – vertical [...]

• Singapore Has Lowest Video Viewability in Region; Lack of Cross-Device View Distorting SEA Attribution Data

  8 years ago News

  

  In this weekly segment, ExchangeWire sum up key industry updates on ad tech from around the Asia-Pacific region – and in this edition: Singapore has lowest video viewability in region; Lack of cross-device view distorting SEA attribution data; AdAsia secure [...]

• APAC Publishers Gain Control with Header Bidding, but Must Mind the Pitfalls

  8 years ago News

  

  Header bidding offers publishers in Asia-Pacific the ability to regain control over ad-decisioning and enables them to provide access to scaled programmatic inventory. There are, however, challenges unique to certain markets in the region that publishers need to look out [...]

• Fast Growth Ad Tech Companies Need Liquidity: Q&A with Christopher Vogt, BillFront

  8 years ago News

  

  Payment processes in the UK digital media industry are considered to be outdated and can make it notoriously difficult for businesses operating in the space, when dealing with such long payment terms. ExchangeWire speak with Christopher Vogt (pictured below), co-founder and [...]