Latest Stories

• Verve Group’s New Leadership to Pilot Company’s Global Expansion

  4 years ago News

  

  Verve Group, a privacy-first omni-channel ad platform, announced it has hired Stephanie Vandenberg-Smith as SVP of Revenue, Corey Kulis as VP of Marketing, Derek Hashemi as VP of CTV Platform. It also appointed Matthew Deets to serve as GM of [...]

• IRIS.TV Selects SpringServe as First Ad Server to Deliver Contextual Data for Connected TV

  4 years ago News

  

  IRIS.TV, the leading video data platform, and Magnite’s SpringServe, the leading independent ad serving platform for Over-The-Top (OTT) and Connected TV (CTV), announced that they are working together to enable video-level contextual targeting for CTV through SpringServe’s comprehensive platform for [...]

• Google Abusing Market Position in India; Fivetran nets USD$565m (£413m) and acquires HVR

  4 years ago News

  

  In this weekly segment, ExchangeWire sums up key industry updates in media, marketing, and commerce from around the globe. In this edition: reports suggest that Google have been committing anticompetitive practices relating to its Android mobile operating system in India; [...]

• The Women In Programmatic Network's Niki Chana on UK Broadcasters; Douyin; and Discord

  4 years ago Podcast

  

  On this week's episode of TheMadTech Podcast, Niki Chana, board member of The Women in Programmatic Network, joins ExchangeWire's Anne-Marie Sheedy and Mat Broughton to discuss the latest news in media, marketing, and commerce. This week, they cover: - UK broadcasters BBC, [...]

• OS Data Solutions Integrates with ID5 to Address More Users and Increases Reach by 28% Across All Browsers

  4 years ago News

  

  OS Data Solutions, the Premium Data Provider for Digital Marketing in Germany integrates with ID5, the leading identity solution for digital advertising, and increases its reach by 28% across all browsers. OSDS recognised that the limitations imposed by the third-party cookie [...]

• Zeotap Launches Consent Orchestration to Simplify Data Compliance for Marketers

  4 years ago News

  

  Zeotap, the next-gen Customer Data Platform (CDP), has launched Consent Orchestration as part of its award winning platform, to make it easy for marketers to activate data at scale within increasingly complex data privacy constraints. It unifies, configures and automates an [...]

• Google Announces Ad Transparency Changes; Facebook’s CTO Steps Down

  4 years ago News

  

  In today’s ExchangeWire news digest: Google announces changes to ad transparency; Facebook’s CTO steps down; and StreamElements raise USD$100m (£73.3m) in investment. Google announces new advertiser pages to increase ad transparency Google have announced changes to its ad disclosures to provide users [...]

• Strength in Australian Programmatic: Q&A with Mitchell Greenway, OpenX

  4 years ago News

  

  In this exclusive interview with ExchangeWire, Mitchell Greenway, director, partner services ANZ, OpenX, delves into the Australian programmatic industry and discusses market-level findings following the recent State of Programmatic in JAPAC - 2021 report. What do you think is behind the [...]

• Intelligent Video Solutions (iVS) Concludes USD$3.2M Pre-Series B Transaction

  4 years ago News

  

  Leading video advertising enablement platform, Intelligent Video Solutions (iVS) today (22 September) announced its latest round of fundraising. The Pre-Series B round, led by Tin Men Capital as well as notable investors such as Vulpes, Kickstart Ventures and SG Innovate, [...]

• ShowHeroes Group Launches Industry-Leading Audience Targeting Solution for CTV

  4 years ago News

  

  ShowHeroes Group, Europe’s leading independent provider of video solutions for digital publishers and advertisers, announces the launch of SemanticHero for CTV – a trailblazing product that will unlock new opportunities for players throughout the digital ecosystem. Building on ShowHeroes Group’s reputation [...]