Latest Stories

• Microsoft Acquires Nuance for $16bn; China to Ban "Excessive" Data Collection by Apps

  4 years ago News

  

  In today's ExchangeWire news digest: Microsoft purchase AI and voice tech firm Nuance for USD $16bn; China ban mobile apps from collecting "excessive" levels of users' personal data; and daily app usage leaps 30% compared to 2019, finds a study [...]

• Hubert Świtalski wird Regional Manager CEE bei Meetrics

  4 years ago News

  

  Hubert Świtalski, Meetrics country manager Polen, steigt auf zum regional manager Central and Eastern Europe. Damit übernimmt er die Geschäftsentwicklung, Neukundenakquise und Bestandskundenbetreuung in den schnellwachsenden Märkten Europas. Hubert ist weiterhin für seine Kunden tätig und engagiert sich auch in [...]

• Hubert Świtalski Becomes Meetrics Regional Manager CEE

  4 years ago News

  

  Hubert Świtalski, country manager of Meetrics for Poland, will be promoted to the position of regional manager CEE. He will be responsible for business development in fast-growing European advertising markets, for customer acquisition as well as for fostering existing relationships [...]

• Pikasso Moves into Programmatic DOOH with Broadsign

  4 years ago News

  

  Pikasso and Broadsign today announced that they’ve teamed to bring Pikasso’s network of premium digital-out-of-home (DOOH) displays to the Broadsign Reach programmatic DOOH supply-side-platform (SSP). With Pikasso’s DOOH inventory on-boarded to Reach, which is integrated with more than 30 omnichannel [...]

• The UK's DMU Gets to Work; Clubhouse Rumoured to be Eyeing Fresh Funding and $4bn Valuation

  4 years ago News

  

  In today's ExchangeWire news digest: the UK's Digital Markets Unit (DMU) begins operating; Clubhouse reportedly look for new funding as they seek to boost their value to USD $4bn; and Instagram is found to be the most "invasive" app by [...]

• DoubleVerify Taps Doug Campbell As New Chief Strategy Officer

  4 years ago News

  

  DoubleVerify ("DV"), a leading software platform for digital media measurement, data and analytics, today announced the appointment of Doug Campbell as chief strategy officer. In his role, Campbell will be responsible for global strategy and corporate development. He will report [...]

• Colorado Consider New Privacy Bill; Apple Block Non-ATT Compliant Apps

  4 years ago News

  

  In this weekly segment, ExchangeWire sums up key industry updates in ad tech from around the globe. In this edition: Colorado becomes the latest US state to consider implementing a new data privacy law; Apple have begun blocking apps that [...]

• Global Extends Digital Outdoor Advertising Network with Broadsign

  4 years ago News

  

  Global, the Media and Entertainment group, and Broadsign, developer of the leading out-of-home (OOH) marketing platform, today announced that Global has chosen the Broadsign platform to accelerate the expansion of its digital-out-of-home (DOOH) network, which has grown to include 3,000 [...]

• Adverty Enters into Exclusive Partnership with Dutch Hyper-Casual Publisher Lucky Kat Studios

  4 years ago News

  

  Leading in-game advertising specialist Adverty AB (publ) today announces a strategic, exclusive partnership with Lucky Kat Studios, which will enable the Dutch hyper-casual publisher to offer Adverty’s seamless In-Play™ and In-Menu™ formats for both branding and performance advertising to global [...]

• Wargaming Partnered with Epom for Ad Delivery Scale-Up

  4 years ago News

  

  Wargaming, an international game developer and publisher of an iconic World of Tanks, has partnered with Epom ad server to empower their advertising initiatives. The productive cooperation between Epom and Wargaming started in 2020 and continues to unfold in 2021.  Epom [...]