Latest Stories

• Verve Group Expands Internationally With Launch of Operations in Japan

  4 years ago News

  Verve Group, a global brand performance ad platform connecting brands and publishers to people in real time, has launched operations in Japan, appointing Suguru Aida to the role of head of Japan as part of its international growth strategy. Verve Group [...]

• Adverty and Mobile Game Developer Gold Town Games Enter into Strategic Partnership

  4 years ago News

  

  Leading in-game advertising specialist Adverty AB (publ) today announces a strategic partnership with Gold Town Games AB (GTG), which will enable the mobile game developer to offer Adverty’s seamless In-Play™ and In-Menu™ formats for both branding and performance advertising within [...]

• Anzu Welcomes Industry Expert Josh Schmiesing as a New Strategic Advisor

  4 years ago News

  

  Anzu.io the world’s most advanced in-game advertising platform, is pleased to announce the appointment of Josh Schmiesing as a strategic advisor. A true global executive, Josh has experience leading brands spanning 65+ countries in the areas of research, marketing, advertising, [...]

• Adverity Continues to Dominate as Momentum Leader in G2 Spring 2021 Report

  4 years ago News

  

  Adverity, a leading marketing data intelligence platform, has once again been named as a top-five category leader in ETL Tools and Data Visualisation Software in the G2 Spring 2021 Report. It has also received recognition as a leader in two new categories; Small-Business [...]

• Impact Acquires Trackonomics, Boosts Publisher Commerce Content Capabilities

  4 years ago News

  

  Impact, the global leader in partnership automation today announced that it has completed the acquisition of Trackonomics Ltd, the leading e-commerce software automation and data attribution solution designed for content publishers. This acquisition enhances Impact’s publisher technology capabilities through the [...]

• Google Defer FLoC Testing in Europe Over GDPR Fears; ByteDance Acquire Moonton for $4bn

  4 years ago News

  

  In today's ExchangeWire news digest: Google announce they will postpone plans to test their FLoC solution in Europe after concerns emerge that it breaches EU data laws; TikTok parent-company ByteDance acquire Moonton Technology to bolster their Nuverse gaming unit; and [...]

• BidMind by Fiksu Partners With The Media Trust to Ensure HQ Inventory

  4 years ago News

  

  BidMind by Fiksu, a comprehensive DSP that provides granular targeting solutions for marketers, has partnered with The Media Trust, a digital risk management provider with a strong focus on securing the advertising supply chain. The partnership aims to ensure a [...]

• IAS Launches First Industry-Wide Digital Ad Verification Training Program

  4 years ago News

  

  Integral Ad Science (IAS), a global leader in digital ad verification, has launched IAS Academy, the industry’s first globally accredited training program for digital ad verification.  "IAS Academy empowers marketers with best-in-class training and tools so they can make well-informed decisions [...]

• Ströer Extends Partnership with Hivestack

  4 years ago News

  

  Hivestack, one of the world's leading programmatic digital out-of-home (DOOH) ad tech companies, and Ströer Group, the leading German provider of out-of-home media (OOH), have extended their partnership. The new agreement will see Ströer continue to utilise Hivestack's Ad Server, [...]

• Microsoft in Talks Over $10bn Discord Acquisition; ironSource and Thoma Bravo Merge

  4 years ago News

  

  In today's ExchangeWire news digest: Microsoft reportedly enter talks to acquire Discord for at least USD $10bn; app economy business platform ironSource merge with Thoma Bravo Advantage; and Netflix are rumoured to be contemplating licensing their original series to linear [...]