Latest Stories

• 2021 Predictions: TV, CTV, and Video

  4 years ago News

  

  2020 was a mega year for content of all kinds, but particularly for video - with swathes of the population confined to their homes and seeking escape from the stress of lockdown, streaming platforms, connected TV (CTV), video-on-demand (VOD) and [...]

• VlogBox Partners with Sabbatical Entertainment

  4 years ago News

  

  VlogBox, a global OTT channel development, video content distribution, and monetisation platform, has partnered with Sabbatical Entertainment, a media company that produces and distributes audiovisual content and operates in the US and Brazil, to unveil premium kids' content across Connected [...]

• Taboola Drives 50% Increase in ROAS for OTTY, Verified by QueryClick

  4 years ago News

  

  Taboola, a global leader in powering recommendations for the open web, helping people discover things they may like, today announced a successful advertising campaign with box mattress company OTTY, dramatically increasing Return on Ad Spend (ROAS) by more than 50% [...]

• EU Contemplates Australia-Style Media Bargaining Code; China Imposes New Antitrust Rules

  4 years ago News

  

  In today's ExchangeWire new's digest: reports surface that the EU will seek to implement legislation similar to Australia's proposed News Media Bargaining Code, which will force tech platforms to pay publishers for their content; China introduces new regulation to tackle [...]

• 2021 Predictions: Ad Spend & Brand Advertising

  4 years ago News

  

  Whilst brands may not be at the centre of the dramatic infrastructural shifts the industry is undergoing, they have by no means been immune from them. With consumers more conscious than ever before of their right to privacy, vigilance surrounding [...]

• Magnite Acquires SpotX to Bolster CTV Offering; Ecommerce Boom Forecast to Continue

  4 years ago News

  

  In today's ExchangeWire news digest: Magnite invests in video and CTV monetisation solutions by acquiring RTL's SpotX; research from Finaria forecasts that ecommerce usership and revenues will continue to increase into the decade; and Nine slams Google's launch of News [...]

• Facebook Contemplates Suing Apple; Kuaishou Files IPO

  4 years ago News

  

  In this weekly segment, ExchangeWire sums up key industry updates in ad tech from around the globe. In this edition: Facebook contemplates filing an antitrust suit against Apple as ATT implementation creeps closer; Chinese video-platform-turned-ecommerce-channel Kuaishou goes public; Amazon founder [...]

• TheViewPoint Harnesses Header Bidding Technology to Elevate Publishers’ Monetisation Experience

  4 years ago News

  

  TheViewPoint has integrated Header Bidding technology, providing publishers with the ability to receive bids from multiple SSPs simultaneously.  TheViewPoint, a SaaS CTV/OTT monetisation platform for publishers, is now supporting the Header Bidding model for ad bidding. This will help media owners [...]

• tmwi Appoints Matt Morgan as Managing Director Alongside a Raft of Strategic Hires

  4 years ago News

  

  Warwickshire-based marketing agency, tmwi, has appointed a new managing director, Matt Morgan, as it actively pursues growth opportunities in the market at this time. In his role as MD, tmwi Ltd, Matt will lead client services and planning and strategy whilst [...]

• The MadTech Podcast Special: Exploring Gaming's Advertising Potential

  4 years ago Podcast

  

  In addition to our regular weekly podcast, we’ve launched The MadTech Podcast Special, which provides an opportunity to get into a particular subject area in more detail.  Our fourth series explores the commercial opportunities that gaming has to offer. Using The Gaming [...]