Latest Stories

• Google to Ban Alternate IDs from Chrome; Twitter Aims to Double Revenue by 2023

  4 years ago News

  

  In today's ExchangeWire news digest: Google announce they will not support alternative IDs on Chrome once third-party cookies are terminated; Twitter publish their long-term goals, which include "at least" doubling their revenue by 2023; and Walmart add three new partners [...]

• OTT and CTV Apps: The Next Wave of Compliance

  4 years ago News

  

  Connected TV (CTV) and Over-the-Top (OTT) applications represent the future of entertainment. It's expected that by 2022 55 million people will “cut the cord,” or eliminate cable completely. And with more people home-bound due to COVID-19, Connected TV inventory has [...]

• Magnite Research Finds 7 in 10 Brits Prefer Streaming Services to Broadcast TV

  4 years ago News

  

  Magnite (NASDAQ: MGNI), the world’s largest independent omnichannel sell-side advertising platform, released its “CTV: The Future Forward” report, which finds that 69% of UK consumers prefer streaming services to broadcast linear TV. The study of 10,500 consumers across the UK, France, [...]

• Silverbullet Launches 4D Context Outcomes Engine into US, Appoints New Board, and Global Growth Expert

  4 years ago News

  

  Leading marketing transformation company, Silverbullet, has continued its rapid global expansion by today opening its first US office, and appointing a new board, as well as a chief revenue officer specialising in growth. Former CRO of DoubleVerify, Mark Pearlstein, is [...]

• Virginia Passes CDPA; NFL Demands Higher TV Rights Fees

  4 years ago News

  

  In today's ExchangeWire news digest: Virginia passes the Consumer Data Protection Act, making it the second US state after California to impose such legislation; the NFL pushes for TV networks to pay more to cover games; and an EU consumer [...]

• Peer39 Unveils Contextual Data Marketplace, the First Cookie-free Data Marketplace

  4 years ago News

  

  Peer39, the leading global provider of advanced contextual intelligence, today launched the Contextual Data Marketplace, a first-of-its-kind data Marketplace that gives advertisers direct access to innovative cookie-free data sets from emerging contextual data providers, while making these providers' insights more [...]

• Digital Turbine Acquires AdColony; Nielsen and Roku Form "Strategic Alliance"

  4 years ago News

  

  In today's ExchangeWire news digest: global mobile tech company Digital Turbine acquires publisher monetisation firm AdColony; Roku and Nielsen team up to develop TV advertising in the age of streaming; and Snap reveals they're in a strong financial position, but [...]

• Providing a Real Video Alternative: Q&A with Steve Filler and Ilhan Zengin, ShowHeroes Group

  4 years ago News

  

  One month on from ShowHeroes Group's acquisition of London-based video tech collective Union Media, we spoke to Steve Filler, former MD of Union Media and now UK country manager of ShowHeroes Group, and ShowHeroes Group CEO Ilhan Zengin (both pictured [...]

• North Dakota Bill Cracks Down on App Stores; TikTok Finished 2020 as Highest-Grossing App

  4 years ago News

  

  In today's ExchangeWire news digest: a bill proposed by the North Dakota senate could rein in the power app store operators hold over developers; TikTok finishes 2020 as the world's most-downloaded and highest-grossing app, with growth continuing into 2021; and [...]

• Digital Video Advertising Grows in Australia; Canada to Impose News Media Code

  4 years ago News

  

  In this weekly segment, ExchangeWire sums up key industry updates in ad tech from around the globe. In this edition: digital video advertising blooms in Australia; the Canadian government announces plans to introduce a news media remuneration law; Facebook restores [...]