Latest Stories

• Magnite Appoints Julie Selman as New UK Managing Director

  4 years ago News

  

  Magnite (NASDAQ: MGNI), the world’s largest independent omnichannel sell-side advertising platform, has announced the appointment of Julie Selman as its new UK managing director. Selman brings with her over 15 years’ experience working across the digital advertising industry, specialising in connected TV (CTV), programmatic, [...]

• Taboola Joins Snap, Instagram, and Twitter in Introducing "Stories" Offering, Now For The Open Web

  4 years ago News

  

  Taboola, the world’s leading discovery platform, today announced the beta of Taboola Stories, a new way for publishers to engage readers with the familiar captivating “stories” format that users love on social media, now on publisher sites for the [...]

• FCC Makes $80bn in 5G Auction; A Third of IMAA Members Financially Stable After COVID

  4 years ago News

  

  In today's ExchangeWire news digest: the FCC makes $80bn in its Band-C 5G airwaves auction; nearly a third of the IMAA's members report that they have financially recovered from COVID-19; and Garnter predicts that 80% of customer services companies will [...]

• Passendo Solidifies its Growth with Three Strategic Hires in 2021

  4 years ago News

  

  Passendo, the leading European in-email advertising platform commercialising newsletter inventory, has continued its growth trajectory with three new hires in January spearheading its global business development in 2021. After back-to-back record revenue-making months in Q3 and Q4 in 2020, the team [...]

• Google Acquires Fitbit; FTC Called on to Investigate Prime Cancellation Practices

  4 years ago News

  

  In today's ExchangeWire news digest: Google announces that it has successfully acquired Fitbit; a coalition of consumer advocacy groups calls on the FTC to investigate Amazon's Prime for anti-cancellation tactics; and content recommendation "chum boxes" are as guilty of spreading [...]

• Roku Rescues Quibi's Content; OpenAP Launches SSP for TV

  4 years ago News

  

  In this weekly segment, ExchangeWire sums up key industry updates in ad tech from around the globe. In this edition: Roku forges a deal to rescue Quibi's content; OpenAp launches an SSP for TV; Google admits to carrying out an [...]

• SPAC, PE or IPO: 2021 Outlook for Europe's Big Ad Tech

  4 years ago News

  

  At the tail end of last year I profiled 17 European ad tech companies that I expect to do big things in 2021. With the exception of one or two, these companies are very much at the start of their [...]

• FCB/SIX's Fern Potter on Reach, a Facebook Break-Up, and Data-Driven Creative

  4 years ago Podcast

  

  On this week's episode of the MadTech Podcast, Fern Potter, EVP and global strategy officer at FCB/SIX, joins ExchangeWire's Rachel Smith and Lindsay Rowntree to discuss the latest news in ad tech and martech. In this episode:   - Reach has become the [...]

• 2021 Predictions: Identity

  4 years ago News

  

  2020 turned out to be a year like no other, and that was no less the case in the world of ad tech. Triggered by Google's bombshell announcement that they would stop supporting third-party cookies on their Chrome browser by [...]

• Integral Ad Science Acquires Amino Payments

  4 years ago News

  

  Integral Ad Science (IAS), the global leader in digital ad verification, today announced that it has acquired Amino Payments, a leading provider of programmatic advertising transparency. This acquisition furthers IAS’s commitment to deliver the most comprehensive set of programmatic transparency solutions [...]