Latest Stories

• Peer39 Launches First Pre-Bid CTV Contextual Planning and Targeting Toolset

  5 years ago News

  

  Peer39, a global independent cookie-free data and intelligence company, today launched a cookie-free contextual planning and targeting tool set for connected TV (CTV) advertising. For the very first time, CTV buyers can now utilise Peer39’s contextual analysis to understand the [...]

• TheViewPoint Becomes VlogBox's CTV & Reporting Tech Partner

  5 years ago News

  

  TheViewPoint, an innovative video ad monetization platform for CTV/OTT publishers and broadcasters, announced a partnership with VlogBox, a global video content distribution and monetization platform, that helps content creators, distributors and resellers. Within this partnership, TheViewPoint brings in its ad [...]

• Zeotap Extends Series C Financing; MeritDirect Acquires 180byTwo

  5 years ago News

  

  In today’s ExchangeWire news digest: Zeotap extends Series C financing to USD$60.5m; MeritDirect acquires 180byTwo; and WPP consolidates Geometry with VMLY&R to form VMLY&R Commerce. Zeotap extends Series C financing to USD$60.5m (£45.8m) Customer intelligence platform (CIP) Zeotap has announced a USD$18.5m [...]

• Nexta.io Launches AI-Driven Optimisation Engine NeOO

  5 years ago News

  

  Nexta.io, a sales activation platform for publishers and classifieds, today introduced NeOO, the Nexta Omnichannel Optimisation engine. This AI-driven engine helps advertisers to fully utilise Nexta’s spectrum of digital marketing solutions in an easy, automated and optimised manner. Key features of [...]

• Goldbach Germany Partners with Hivestack

  5 years ago News

  

  Leading global programmatic digital out of home (DOOH) ad tech company Hivestack, today announced a new partnership with Goldbach Germany. This partnership provides advertisers with premium inventory in Germany that leverages the Hivestack Supply-Side Platform (SSP) and Exchange. With this [...]

• PubMatic Files for USD$75m IPO; Harbr Raises USD$38.5m

  5 years ago News

  

  In today’s ExchangeWire news digest: PubMatic files to go public in USD$75m (£57m) IPO; Harbr raises USD$38.5m (£29.2m) for data exchange and marketplace; and US backs down from Tik Tok ban. PubMatic files to go public in USD$75m (£57m) IPO PubMatic has [...]

• IAB Europe Releases a Guide to Programmatic Out of Home Advertising

  5 years ago News

  

  IAB Europe, the leading European-level industry association for the digital advertising and marketing ecosystem, has today released its ‘Programmatic Out Of Home (OOH) Advertising Guide’ which examines the strengths and opportunities around digital out of home across Europe, sharing best practices and considerations [...]

• CPRA Gets the Vote; Amazon Under New EU Investigation

  5 years ago News

  

  In this weekly segment, ExchangeWire sums up key industry updates in ad tech from around the globe. In this edition: the CPRA is voted in, meaning tighter data restrictions on how tech firms use consumers' data; the EU Commission launches [...]

• ExchangeWire In-House: CNAME Cloaking, Nielsen, and the EU vs. Amazon

  5 years ago Podcast

  

  On this week’s episode of The MadTech Podcast, Rachel Smith and Lindsay Rowntree are joined by ExchangeWire CEO Ciaran O’Kane to discuss the latest news in ad tech and martech.   In this week’s episode:   - Apple’s latest iOS update (iOS 14) is set [...]

• Australian Consumers Looking for Festive Feel-Good Factor from Advertisers This Christmas

  5 years ago News

  

  Australians are looking to advertisers to provide some much-needed festive cheer this Christmas time. That’s according to new research carried out by video advertising company Unruly, which looked at Australian consumers’ attitudes, emotions and buying behaviours ahead of this year’s festive [...]