Latest Stories

• Roku Rescues Quibi's Content; CMA Investigates Google's Privacy Sandbox

  4 years ago News

  

  In today's ExchangeWire news digest: Roku acquires the rights to collapsed Quibi's portfolio of content; the CMA launches a formal investigation into Google's plans for its Privacy Sandbox; and TikTok ends 2020 as the world's highest-grossing app.   Roku buys rights to [...]

• Alibaba Hit With Antitrust Probe; S4 Capital Acquires 2 New Agencies

  4 years ago News

  

  In this weekly segment, ExchangeWire sums up key industry updates in ad tech from around the globe. In this edition: the Chinese Communist Party launches an antitrust investigation into Alibaba; S4 Capital acquires 2 new agencies with plans to merge [...]

• Team ExchangeWire on Guinness Atkinson's ETF, Traditional TV, and India’s TikTok Rivals

  4 years ago Podcast

  

  On this week’s episode of The MadTech Podcast, ExchangeWire’s Rachel Smith and Lindsay Rowntree are joined by ExchangeWire CEO Ciaran O'Kane to discuss the latest news in ad tech and martech. In this episode: - Guinness Atkinson Asset Management has announced the [...]

• Twitter Acquires Podcast App Breaker; fuboTV Sees Success in 2020

  4 years ago News

  

  In today's ExchangeWire news digest: Twitter boosts its plans for its own podcasting network by acquiring podcast app Breaker; live sports streaming service fuboTV reports better-than-expected results for 2020; and the US box office sees revenues crumble by 81%.   Twitter builds [...]

• Viacom Inks Hulu+ Live TV Carriage Deal; Influencer Impact Growing

  4 years ago News

  

  In today's ExchangeWire news digest: ViacomCBS reaches a deal with Hulu+ Live TV for the virtual channel to carry 14 of its cable networks; a report from Klear finds that influencer reach and impact grew by 57% in 2020; and [...]

• Fraud Detected on Shopify; S4 Capital Acquires 2 New Agencies

  4 years ago News

  

  In today's ExchangeWire news digest: Fakespot reports notable levels of fraud on Shopify; S4 Capital acquires 2 new agencies and merges them with MightyHive and MediaMonks; and Univision plans to launch a new streaming service in the first half of [...]

• Alibaba Faces Antitrust Probe; Facebook and Google Allegedly Formed "Secret Pact"

  4 years ago News

  

  In today's ExchangeWire news digest: Alibaba is investigated by Chinese regulators over allegations of anticompetitive behaviour; the US state attorneys general suit against Google and Facebook asserts that the firms formed an alliance to fend off antitrust probes; and November [...]

• Re-Architecting the Mechanisms of Digital Marketing

  4 years ago News

  

  Trust and transparency have long dogged the ad tech industry, with many welcoming the introduction of tighter data legislation and the overhaul of targeting infrastructure as steps towards achieving a more open and honest space. These changes are not a [...]

• Redefining ‘Working Media’ Will Change the Supply Path Narrative From ‘Trust’ to ‘Understanding’

  4 years ago News

  

  In a year that has truly emphasised the value of a budget, finding media that is worth spending on has never been more imperative. With buyers forced to scrutinise their strategies and to recognise the value (or lack thereof) of [...]

• 17 European Ad Tech Companies that Will Have A Big 2021

  4 years ago News

  

  There are lots of startups emerging from Europe that are addressing measurement and targeting in a privacy-first world. Below I profile 17 European ad tech companies that will have a big 2021, and why you, dear readers, need to keep [...]