Latest Stories

• Clear Channel Brings Smart Billboards to Europe; Industry Calls on W3C to Rein in Big Tech

  5 years ago News

  

  In this weekly segment, ExchangeWire sums up key industry updates in ad tech from around the globe. In this edition: Clear Channel Outdoor announces plans to roll out its RADAR technology in Europe; ad firms call on the W3C to [...]

• Automated Creative's Tom Ollerton on Walmart, In-Console TV Ads, and Apple

  5 years ago Podcast

  

  On this week’s episode of The MadTech Podcast, ExchangeWire’s Lindsay Rowntree and Ciaran O'Kane are joined by Tom Ollerton, founder of Automated Creative, to discuss the latest news in ad tech and martech. In this week’s episode: - Walmart has launched a new [...]

• ByteDance Turns to Reliance for TikTok India Deal; UK Gov Considers Political Ad Labels

  5 years ago News

  

  In today's ExchangeWire news digest: Tik Tok-owner ByteDance is reportedly in talks with Indian conglomerate Reliance Industries to salvage the popular video app; the UK government weighs up making disclosure labels compulsory for political content posted online; and a survey [...]

• Sojern Publishes Latest APAC COVID Travel Insights

  5 years ago News

  

  With access to real-time traveller audiences and unmatched visibility into global travel demand, Sojern is in a unique position to share the latest insights into travel amidst COVID-19. These insights are based on data on over 350 million traveller profiles [...]

• Placements.io Announces that Nextdoor Selected its Services for Revenue Management

  5 years ago News

  

  The neighbourhood hub selects Placements for its flexible next-generation technology. Placements.io, the revenue management system for publishers, today announced that Nextdoor, the neighbourhood hub, had selected the company for its flexible, next-generation approach to revenue management. The hyper-local platform for neighbours [...]

• PubMatic Announces New Innovations for its Market-Leading Identity Solution

  5 years ago News

  

  Premium digital technology company PubMatic today announced that its Identity Hub is the first globally scaled identity and header bidding solution and the market standard for publishers looking to seamlessly manage multiple identity partners and maximise revenue. Identity Hub now [...]

• Old TikTok Violated Google App Store Policy; Badshah Highlights Influencer Ad Issues

  5 years ago News

  

  In today's ExchangeWire news digest: an investigation by the WSJ finds that an older version of TikTok violated Google's app store policy; concerns around influencer marketing are resurrected after an investigation into Indian rapper Badshah; and TRMC criticises Coles for [...]

• Sojern Publishes Latest Insights into COVID-19's Impact on Travel to Middle East and Africa

  5 years ago News

  

  With access to real-time traveller audiences and unmatched visibility into global travel demand, Sojern is uniquely positioned to monitor and share current travel trends amidst the COVID-19 pandemic. These latest insights are based on data collected from over 350 million [...]

• Ad Tech Firms Urges W3C to Rein in Big Companies; Google Launches 'People Cards' in India

  5 years ago News

  

  In today's ExchangeWire news digest: a group of ad tech companies calls upon the W3C Advisory Board to crack down on the influence of big firms; Google launches a LinkedIn-challenger search feature called 'people cards' in India; and the EU [...]

• Adverty Partners with SuperAwesome to Enable Kid-Safe Advertising

  5 years ago News

  

  Adverty AB (publ) has signed an agreement with the leading kidtech platform SuperAwesome, to allow compliant, kid-safe ads to be displayed in relevant mobile games using Adverty’s in-game ad technology. The completed platform integration allows for frictionless access between SuperAwesome’s [...]