Latest Stories

• Impact opens German office appointing Felix Schmidt as Country Manager

  5 years ago News

  Impact, the global leader in Partnership Automation™, today announces the opening of its first office in Germany along with the appointment of Felix Schmidt as country manager for the DACH region, which includes Germany, Austria and Switzerland. Schmidt will be responsible [...]

• White Bullet Expands Tech and AI Team across EMEA

  5 years ago News

  White Bullet Solutions, the digital marketing transparency experts today announced they have significantly increased their team of technology specialists. The increased team of technology experts will enhance the depth of knowledge and expertise in machine learning, video advertising, app/OTT advertising [...]

• ACCC Files Data Complaint Against Google; Ofcom Urged to Ban CGTN

  5 years ago News

  

  In today's ExchangeWire news digest: the Australian advertising watchdog launches a federal suit against Google for its data practices; Ofcom faces mounting pressure to ban state-owned Chinese news broadcaster CGTN; and India extends its ban to a further 47 apps, [...]

• IAB Europe Releases ‘Guide to Brand Safety & Brand Suitability Definitions & Best Practices Across Europe’

  5 years ago News

  

  IAB Europe, the leading European-level industry association for the digital advertising and marketing ecosystem, has today released a ‘Guide to Brand Safety & Brand Suitability Definitions & Best Practices across Europe’. The aim of this guide is to share background [...]

• Captify’s Programmatic Search Intelligence (PSI) Marks Paradigm Shift in Programmatic Efficiency

  5 years ago News

  

  Captify, the global leader in search intelligence, today announced the launch of PSI, a revolutionary, new product in partnership with PubMatic, a digital advertising technology company. PSI enables advertisers to curate custom Private Marketplace (PMP) deals by mapping Captify’s dynamic [...]

• Netflix Sees Subscriptions Wobble in APAC; TikTok Pulls Away from UK

  5 years ago News

  

  In this weekly segment, ExchangeWire sums up key industry updates in ad tech from around the globe. In this edition: Netflix struggles to capitalise off of its growth in APAC; TikTok pulls out of talks over setting up its non-China [...]

• Essence's Vince Niou on eBay, SCMP, and Siam Commercial Bank's New Food Delivery Offering

  5 years ago Podcast

  

  On this week’s episode of The MadTech Podcast, ExchangeWire’s Rachel Smith and Lindsay Rowntree are joined by Vince Niou, AVP, programmatic & data strategy, APAC at Essence, to discuss the latest news in ad tech and martech. In this week's [...]

• tmwi Strengthens Client Offering with Trio of Key New Hires

  5 years ago News

  

  tmwi, an award-winning marketing agency, has announced a series of new hires as it looks to expand its team of experts in response to a recent period of growth. They are doubling down on new and current business expansion, with [...]

• How COVID-19 Affected the CEE Advertising Industry: Admixer Shares Survey Results

  5 years ago News

  

  In June, the independent ad tech company Admixer surveyed ad tech vendors, brands, advertisers, and ad agencies to assess the impact of the COVID-19 crisis on the CEE advertising market. Admixer asked 61 respondents from Ukraine, Moldova, Belarus, Georgia, and [...]

• Slack Files Complaint Against Microsoft; Advertiser-Funded Paywall Launches in Australia

  5 years ago News

  

  In today's ExchangeWire news digest: Slack files an antitrust complaint with the EU against Microsoft's bundling of 'Teams'; Australian media technology company, Winr, launches advertiser-funded paywall 'AdGate'; and TikTok sees increased scrutiny from the Australian government over privacy fears.   Slack files [...]