Latest Stories

• The MadTech Podcast Special: Audio Reimagined in Southeast Asia

  5 years ago Podcast

  

  In addition to our regular weekly podcast, we’ve launched The MadTech Podcast Special, which provides an opportunity to get into a particular subject area in more detail over two or three shorter episodes.  Our second series explores the audio advertising opportunities available [...]

• Cavai Announces Partnership with Telegraph Media Group

  5 years ago News

  

  Leading conversational advertising platform Cavai have today announced that they are partnering with Telegraph Media Group (TMG) to launch Telegraph Engage, powered by Cavai. This partnership will allow advertisers to engage users in a pre-defined dialogue within TMG's full range [...]

• Channel Factory Continues Expansion with Senior UK and US Hires

  5 years ago News

  

  Channel Factory, the global technology and data YouTube brand suitability platform, today announced two strategic additions to its team, Rob Blake and Spencer Janis. Channel Factory is a global technology and data platform that maximises both performance efficiency and contextual [...]

• InfoSum Partners with LiveIntent to Bring Addressability Framework to Market

  5 years ago News

  

  LiveIntent, the people-based marketing platform powered by the email address, today announced that it has become an Identity partner with InfoSum, enabling onboarding services for InfoSum clients in North America. InfoSum developed its identity infrastructure to empower the industry to transition [...]

• Magnite Announces EMEA Leadership Team Following Global Rebrand

  5 years ago News

  

  Magnite (NASDAQ: MGNI), the largest independent omnichannel sell-side advertising platform in the industry, today announced the company’s leadership team for EMEA. James Brown will oversee EMEA and APAC as head of international, based in London. Brown has been an exceptional leader [...]

• EU Scraps Privacy Shield Pact with US; Google Invests in Reliance Jio

  5 years ago News

  

  In today's ExchangeWire news digest: the EU Court of Justice nullifies the bloc's 'Privacy Shield' data-sharing agreement with the US over surveillance concerns; Google invests in Indian conglomerate Reliance Industries' Jio platforms; and Dailymotion appoints its former chief ad tech [...]

• The Marketing Maturity Index - Unify, Align, Achieve: Q&A with Salesforce Datorama's Nathan Barling

  5 years ago News

  

  We may be just over halfway through it, but 2020 has already been a year of dramatic change for the advertising industry. The unexpected disruption of the Coronavirus crisis and anticipated, yet somewhat dreaded, changes to data regulation have meant [...]

• Former Leader of Datalogix and Oracle Data Cloud Eric Roza Joins Zeotap Board

  5 years ago News

  

  Customer intelligence platform (CIP) Zeotap announced today an oversubscribed USD $42m (£33.3m) Series C round following 431% growth in revenue run rate in the previous accounting year. The new funding reflects Zeotap’s achievements in building a leading platform that enables brands [...]

• IAB Europe Releases Full 2019 AdEx Benchmark Report

  5 years ago News

  

  IAB Europe, the leading European-level industry association for the digital advertising and marketing ecosystem, today released its full 2019 AdEx Benchmark Report following on from the release of the study highlights in June. The report is the definitive guide to [...]

• Silverbullet Launches 4D - a Contextual Intelligence Solution for the Post-Cookie Era

  5 years ago News

  

  Silverbullet Data Services Group (Silverbullet), a data-smart marketing services and product provider, has launched 4D, the group’s contextual intelligence and brand suitability product, with the mission to help marketers and advertisers deliver faster and smarter marketing capability following the impending [...]