Latest Stories

• APAC Marketers Must Act As GDPR Impact Spans Wide

  8 years ago News

  

  Asia-Pacific businesses that assume they need not worry about the upcoming European Union's data privacy laws should think again, as they may need to ensure compliance even if they do not physically operate in the region. Slated to take effect [...]

• Nielsen Launches TV DMP; Vistar Media Launches Private Marketplace

  8 years ago News

  

  ExchangeWire rounds up some of the biggest stories in the US/Canadian digital advertising space. In this week’s edition: Nielsen launches person-level TV DMP; Vistar launches private marketplace for DOOH; Adform partners with Hivestock; Sizmek partners with industry partners for viewability [...]

• Mobile Formats: The Devil Is in the Data

  8 years ago News

  

  Different mobile formats drive different engagement rates, depending on whether the ad is a swipe or video ad, for example. In order to target effectively, marketers need to understand how engagement rates differ depending on a whole host of issues [...]

• From Target to Audience: Advertising Strategy Shift for Mercado Livre

  8 years ago News

  

  The advertising business unit of Mercado Livre Brazil was created in 2009 to offer solutions for platform vendors, allowing them to take advantage of their inventory, which currently reaches 40 million unique site visits, generating 4,000 searches and 100 purchases [...]

• Pin Your Marketing Hopes on Pinterest

  8 years ago News

  

  Pinterest describes itself as a catalogue of ideas and has been on a mission to inspire people since 2010. Considering how determined brands are to engage consumers in their products and services, it is perhaps surprising that many digital marketers [...]

• TuneIn Closes Exclusive Deal with Audio.ad in LATAM; IAB Brazil Presents New President for 2018

  8 years ago News

  

  In this week’s LATAM Roundup: TuneIn chooses Audio.ad to boost their revenues in Latin America and Puerto Rico, with an exclusive representation deal for audio and banner inventory; IAB Brazil introduces its team for 2018, led by Ana Moisés, LinkedIn; and [...]

• Viewability-Rate in Deutschland steigt; Adjust kooperiert mit Line

  8 years ago News

  

  ExchangeWire bündelt die wichtigsten Nachrichten aus der Region DACH mit Schlaglicht-Interviews aus der deutschsprachigen Programmatic-Szene. Diese Woche: Viewability in Deutschland im Aufwärtstrend; Adjust expandiert Angebot in Asien weiter; The Adex holt Andreas Kranki; und Fünf Fragen an Olaf Mahr, MD [...]

• Now & Next: Virtual Reality

  8 years ago News

  

  If you’ve looked at any list aiming to predict technology trends that will dominate the marketplace over the last few years, you will know that virtual reality is not a new phenomenon. It is the only technology to come through [...]

• ExchangeWire Announces Shortlist for Ad Tech Personality of the Year 2017

  8 years ago News

  

  Now in its third year, nominated and decided by industry peers, this award recognises an individual who has made a significant contribution to ad tech and has had a notable impact on the industry. Of the award, ExchangeWire CEO, Ciaran O’Kane [...]

• IAB Publishes Transparency Guide; Digital Accounts for More Than Half of UK Ad Spend

  8 years ago News

  

  ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: New Transparency Guide by IAB Europe; UK ad spend forecast by AA/WARC; Adform partners with Hivestock for US DOOH; Meetrics ad viewability [...]