Latest Stories

• Solving the Disconnect Between Data & the Real World

  8 years ago News

  

  Have we lost the art of understanding data and interpreting key intent signals? Harvey Sarjant, managing director UK, sirdata.com certainly thinks so. Writing exclusively for ExchangeWire, Sarjant explains why intelligent data modelling will allow brands to reconnect with the entire consumer decision-making process. Procter [...]

• Buyers & Sellers Deserve Complete Visibility: Q&A with Chris Rooke, Nativo

  8 years ago News

  

  Transparency issues are always a top concern in the advertising industry, and rightly so with some of the methods being used. As Chris Rooke (pictured below), SVP strategy and operations, Nativo, explains, there are quite a few practices in play [...]

• APAC Driving Mobile Usage; Digital Pay Gap

  8 years ago News

  

  ExchangeWire Research’s weekly roundup brings you up-to-date research findings from around the world, with additional insight provided by Rebecca Muir, head of research and analysis, ExchangeWire. In this week’s edition: APAC driving mobile usage; Digital pay gap; and a third [...]

• If You Want to Ride the Programmatic Wave, Keep it Simple

  8 years ago News

  

  Teads hosted its inaugural ‘Programmatic Wave’ event to a packed room in London last week, seeing experts from across the industry coming together to discuss the evolution of programmatic, using surfing as a surprisingly fitting analogy. From creative and data, [...]

• Facebook Made More Profit Than Google

  8 years ago News

  

  Yesterday, 26 July, Facebook, Inc. (NASDAQ: FB) reported second quarter 2017 results for the quarter ended June 30, 2017. It beat analyst expectations by generating USD$9.32 bn (£7.10 bn) in revenue, up about 45% from the same quarter last year. Facebook’s net income [...]

• History Repeats Itself in Ad Tech, So What’s Next?

  8 years ago News

  

  Much has been written and debated on the pages of the ad tech industry’s trade publications, websites, and blogs. There is no shortage of opinions, rationalisations, and debates for why things happen, with many points of view, forecasts, and predictions. [...]

• The State of Programmatic Inventory in the UK

  8 years ago News

  

  It is commonly known that programmatic inventory provides significant scale and efficiency when it comes to targeting audiences across devices and formats, but this needs to be planned carefully. In recent years, the programmatic inventory landscape has rapidly evolved, with [...]

• AU Sees Drop in Invalid Traffic; IAB SG Offers Measurement Guidelines

  8 years ago News

  

  In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and in this edition: AU sees drop in invalid traffic; IAB SG offers measurement guidelines; CtrlShift restructures around three biz units; [...]

• Sizmek Acquires RocketFuel; Rubicon Acquires nToggle

  8 years ago News

  

  ExchangeWire rounds up some of the biggest stories in the US/Canadian digital advertising space. In this week’s edition: Sizmek buys RocketFuel; Rubicon buys nToggle; Cedato launches video tech stack; AerServ launches Cost Per Completed View (CPCV); PebblePost Closes Series B [...]

• Adoption Vs Execution: How Media Agencies Are Making the Most of DMPs

  8 years ago News

  

  Earlier this year, ExchangeWire conducted research, in association with Lotame, looking at the global adoption and use of DMPs within agencies. In this piece, we discuss high-level findings – click here to read the full report. The presence of DMPs within [...]