Latest Stories

• IAB Puts the Consumer First with Latest Standard Ad Unit Portfolio

  8 years ago News

  

  The IAB recently released a finalised version of the new IAB Standard Ad Unit Portfolio, allowing for ad creative to adjust to a variety of screen sizes and resolutions. As well as flexible ad sizes, the IAB has included specifications [...]

• Google's Ad Revenue Reaches USD$23bn

  8 years ago News

  

  Yesterday (24 July), Alphabet (NASDAQ: GOOG, GOOGL) announced financial results for the quarter ended June 30, 2017. Alphabet reported a 21% leap in quarterly revenue, a growth rate rarely seen among companies its size and one that suggests the big sales gains enjoyed [...]

• Ad Track Blocker is Just Another Game of Cat & Mouse

  8 years ago News

  

  Last month, Apple announced at its Developers Conference that it would effectively put an end to advertisers’ ability to track consumers who use the Safari browser around the web and serve targeted ads based on their browsing habits. Buried beneath [...]

• Hands Debuts in Latam & Europe; Brazilian Internet Users Prefer Photo Ads

  8 years ago News

  

  In this week's LATAM Roundup: Brazilian ad tech Hands debuts in other Latin American countries and Europe, led by their new Miami offices, expecting to represent 10% of global revenue by the end of the year; Despite brands investment in [...]

• Smaato und adsquare kooperieren; Adikteev startet in Deutschland

  8 years ago News

  

  ExchangeWire bündelt die wichtigsten Nachrichten der Region DACH aus der deutschsprachigen Programmatic-Szene. Diese Woche: Kooperation zwischen Smaato und adsquare; Adikteev öffnet Büro in Berlin; und Neue Doppelspitze für AdColony. Smaato und adsquare kooperieren Für seine erste Integration im Bereich Exchange hat sich [...]

• Dropping the Term ‘Programmatic’

  8 years ago News

  

  Programmatic technology has given brands the opportunity to deliver targeted, personalised, and automated messaging. It’s direct, it’s indirect, it’s display, it’s native, it’s all of these things. However, with programmatic now stretching across the whole digital advertising world, it has [...]

• It’s Time to Trust the Video Everywhere Environment: Q&A with Josh Speyer, AerServ

  8 years ago News

  

  Speaking to ExchangeWire, Josh Speyer (pictured below), CEO, AerServ, discusses the changes mobile publishers can focus on to make it easier for TV dollars to move into the channel, and what traditional TV media buyers need in order to feel [...]

• Sizmek Agrees to Acquire Rocket Fuel; Media iQ Receives Investment

  8 years ago News

  

  ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: Sizmek-Rocket Fuel deal; Big investment round for Media iQ; Smaato and adsquare partnership; Taptica buys Adinnovation; Publisher optimisation tool launched by IAS; [...]

• Last-Click vs Multi-Touch-Attribution: Q&A with Greg Endean, Sociomantic

  8 years ago News

  

  Given the well-documented inadequacies of single-touch attribution models that can lead to poor distribution of budget across channels and partners, there are smarter models that can help marketers increase their ROI through more informed budget allocation, Greg Endean, Managing Director [...]

• Publishers Need a Tech Stack Built for Video: Q&A with Dvir Doron, Cedato

  8 years ago News

  

  Out of the challenges publishers face, being technically prepared for the complexities video presents is at the top of the list for such a valuable revenue channel. Dvir Doron (pictured below), CMO, Cedato, speaks with ExchangeWire about the importance of [...]