Latest Stories

• 5G Is Set to Change the World, But What Will It Do for Marketers?

  8 years ago News

  

  It may not exist yet, but 5G is already tipped to be the biggest technological evolution since the advent of the internet. Writing exclusively for ExchangeWire, Andrew Morsy, UK managing director, Sizmek delves into what opportunities 5G will bring to mobile advertising. By [...]

• Break Out of the Walled Garden

  8 years ago News

  

  One of the most striking differences between the development of the desktop web and the mobile web is the insularity of the mobile web. Writing exclusively for ExchangeWire, Alex Moss, VP Sales, Europe, YouAppi, explains why, despite the convenience of the walled garden, [...]

• Introducing IAB Argentina's New President; DynAdmic & Navegg Announce Deal in Brazil

  8 years ago News

  

  This week's LATAM Roundup introduces Gervasio Marques Peña, IAB Argentina's new president, who aims to consolidate the internet as a mass media environment locally and promote best practices in the Argentinian ad market; DMP Navegg and video company DynAdmic announce segmentation [...]

• Starkes Wachstum für Programmatic in Deutschland; Purpur Media und Improve Digital kooperieren

  8 years ago News

  

  ExchangeWire bündelt die wichtigsten Nachrichten aus der Region DACH mit Schlaglicht-Interviews aus der deutschsprachigen Programmatic-Szene. Diese Woche: Programmatic-Wachstum in Deutschland überrascht Experten; Improve Digital kooperiert mit Purpur Media; Sizmek besetzt CDO-Stelle; Rocket Fuel bringt Anti-Malvertising-Lösung; und Fünf Fragen an Volker Hatz, [...]

• Incoming Earthquake? The Possible Implications of Google's Ad Blocker

  8 years ago News

  

  The rumours about a built-in ad blocker for Chrome have travelled far and wide since The Wall Street Journal reported it three weeks ago, raising many questions about the future of the publishing, advertising, and ad-blocking worlds. Writing exclusively for [...]

• Rubicon vs Guardian; PulsePoint Partners with BPA

  8 years ago News

  

  ExchangeWire round up some of the biggest stories in the European digital advertising space. In this week’s edition: Rubicon vs Guardian – round 2; PulsePoint and BPA partner; Private Mobile Marketplace by Mobfox; GroupM start Motion Content Group; Adyoulike and Condé [...]

• How Mobile is Helping Brands Connect Their Online & Offline Journeys

  8 years ago News

  

  With Facebook and Google practically pinning their futures on it, marketers really can’t afford to ignore mobile advertising. In this piece, Matthew Phelan (pictured below), CEO of 4Ps, part of NetBooster Group, discusses how critical connecting online and offline customer journeys is [...]

• Rise of the Robots: How Artificial Intelligence & Machine Learning Will Reshape Entire Industries

  8 years ago News

  

  As the rise of massively distributed computing power, decreased cost of data storage, and a proliferation of open-source frameworks turn conventional computing paradigms on their head, new and lucrative opportunities are being created to develop innovative artificial intelligence applications, writes [...]

• Rewarded Video Boosts Retention; Far-Reaching Benefits of AI

  8 years ago News

  

  ExchangeWire Research’s weekly roundup brings you up-to-date research findings from around the world, with additional insight provided by Rebecca Muir, head of research and analysis, ExchangeWire. In this week’s edition: Rewarded video boosts retention; Far-reaching benefits of AI; and Low [...]

• Why RTB Will Enable More Advertisers to Embrace Mobile Video

  8 years ago News

  

  RTB is an excellent way to test formats because it allows you to evaluate, iterate, and optimise without a large minimum spend per campaign and placement. In this piece, Tim Koschella (pictured below), CEO, AppLift, breaks down its benefits to [...]