Latest Stories

• GDPR Misconceptions; Consolidated Ad Fraud

  8 years ago News

  

  ExchangeWire Research’s weekly roundup brings you up-to-date research findings from around the world, with additional insight provided by Rebecca Muir, head of research and analysis, ExchangeWire. In this week’s edition: GDPR misconceptions; Consolidated ad fraud; and State of marketing automation. [...]

• Programmatic As the Solution: How a Global Brand Made the Switch

  8 years ago News

  

  As the opening keynote at ATS Madrid in May, Sergio Martin (pictured below), commercial director, Adform, held a panel discussion with Meliá Hotels International and Accenture Interactive on the topic ‘programmatic as the solution’. Meliá is a leading brand with [...]

• Publishers: Start Thinking About Direct Sales As a Subset of Programmatic

  8 years ago News

  

  Publishers need innovative thinking to run their businesses in such a dynamic and competitive space; but keeping the buyer’s needs in forefront of their minds is proving to need just as much attention. Writing exclusively for ExchangeWire, Erik Requidan (pictured [...]

• How Marketers Should Be Leveraging Mobile to Drive Customers in Store

  8 years ago News

  

  Mobile browsing and online spending through smartphones and tablets has grown considerably in the past four years. Last year in the UK, online retail sales topped £133bn and research from VoucherCodes.co.uk has revealed mobile devices unlocked an enormous £200m sales in [...]

• Unlockd Secure £17.9m for Asian Expansion; Havas Acquire Indian Wellness Ad Agency

  8 years ago News

  

  In this weekly segment, ExchangeWire sum up key industry updates on ad tech from around the Asia-Pacific region – and in this edition: Unlockd secure £17.9m for Asian expansion; Havas acquire Indian wellness ad agency; News Corp unveil media-buying tool [...]

• Brands Must Mind Search Nuances in APAC

  8 years ago News

  

  Most established businesses are well aware that Asia is not a homogeneous region and comprises markets that each require a different approach and strategy to ensure success. The same applies for search campaigns, says Hannes Ben, Forward3D's chief international officer, [...]

• Video is About True Customer Engagement, Not Just Viewability: Q&A with Tod Loofbourrow, ViralGains

  8 years ago News

  

  Video advertising is becoming more and more of a preferred medium to advertise and engage with potential customers; but there are different rules for video compared to traditional display advertising. Tod Loofbourrow (pictured below), CEO, ViralGains, explains how much more [...]

• Positivo Builds Native Ads in Smartphones; Brazilian Prime Time for Digital Ads

  8 years ago News

  

  In this week’s Latam RoundUp: Positivo Technologies signed a deal with Hands and will include their own native ad platform built in their devices, focused on Brazilian middle-class targeting; RTB House reveals the Brazilian prime time for digital ads: Tuesdays and Thursdays; and, [...]

• Monetising a Mobile Audience: What You Need to Know Today, So You Don't Lose Your Audience Tomorrow

  8 years ago News

  

  It's no secret that mobile is where the audience is. But what options are there to monetise that audience. Writing exclusively for ExchangeWire, André Baden-Semper, VP sales and marketing Europe, Purch provides the best practices to follow that will allow you [...]

• Deutschland hat zweithöchsten Ad Spend in Europa; Ligatus startet in UK

  8 years ago News

  

  ExchangeWire bündelt die wichtigsten Nachrichten aus der Region DACH. Diese Woche: Fast €6 Milliarden Ad Spend in Deutschland; Ligatus expandiert nach Großbritannien; und Nielsen bringt Twitter-Ad Ratings für Deutschland. Deutschland auf Platz 2 bei europäischem Online Ad Spend Im Ad Spend Ranking [...]