Latest Stories

• What to Look for in 2017 Across Mobile, Video & AI

  8 years ago News

  

  All eyes are on mobile, video, and artificial intelligence (AI) as we enter 2017, with growth and innovation in abundance across the three sectors. What does growth and innovation look like and how will it further enhance the digital marketing [...]

• Singapore Economic Board Sign O&M Deal; Local Manufacturers Lead China Mobile Phone Ad Spend

  8 years ago News

  

  In this weekly segment, ExchangeWire sum up key industry updates on ad tech from around the Asia-Pacific region – and in this edition: Singapore economic board sign three-year O&M deal; Local manufacturers lead China mobile phone ad spend; Possible partner [...]

• APAC Marketers Must Make Mobile Content a Priority

  8 years ago News

  

  Brands need to bring their focus back to the basics in 2017 and invest more effort in creating mobile ads that better engage consumers. While still behind other development markets, Asia-Pacific has been increasing adoption of mobile video ads and is [...]

• Transformative Times: Building Brand Experiences with Data & Digital

  8 years ago News

  

  Data sits at the heart of the digital revolution. The huge volume of digital data being generated by organisations and individuals has played a pivotal role in the exponential growth in the amount of data as a whole. And that’s [...]

• More Consolidation is Coming: Q&A with Chris Allen, MD of North America, Infectious Media

  8 years ago News

  

  A business model with strong traction in the digital advertising space is that of the Next Generation Agency – a digital agency with proprietary technology that crosses the boundaries between the traditional media agency and the technology provider. Infectious Media, one such [...]

• Publishers Fight Back: Creating Successful Publisher Alliances

  8 years ago News

  

  Buying high-quality digital ad inventory at scale is just a little less efficient and more hazardous than most of us would like, unfortunately. For a medium that has become the predominant destination for global consumers, and therefore the primary target [...]

• Wunderman Acquires Pmweb; Dentsu Aegis Network Buys Chilean Veriplan

  8 years ago News

  

  In this week's Latin American RoundUp: the year starts with acquisitions in the market. WPP's Wunderman announced the purchase of Brazilian digital marketing company Pmweb; Dentsu Aegis Network acquired the Chilean company Veriplan; and Havas Group completed the acquisition of the Argentinian [...]

• Now & Next: Ad Fraud

  8 years ago News

  

  Global programmatic ad spend is predicted to reach USD$37bn (£30bn) by 2019, up from USD$14.2bn (£11.5bn) in 2015. However, as programmatic budgets boom, so do the opportunities for fraudsters to take advantage. In 2016, fraud and viewability concerns ranked as [...]

• Ad Tech Funding in Decline; Ad Tech Renaissance Looming

  8 years ago News

  

  ExchangeWire round up some of the biggest stories in the European digital advertising space. In this week’s edition: Ad tech funding in decline; An ad tech renaissance looming; IAB UK appoint new CEO; The Telegraph quadruple programmatic team; and global [...]

• Why We Need Fewer ‘Unicorns’ & More Panama Canals in 2017

  8 years ago News

  

  The scope for technology making everyday lives easier is huge. However, asks Martin McNulty (pictured below), CEO, Forward3D, are we missing the point? Writing exclusively for ExchangeWire, McNulty explains how changes technology, like VR and IoT, should be driving a revolution, not [...]