Latest Stories

• IPA Bellwether Report Q3 2016

  9 years ago News

  

  Marketing budgets revised up to the highest rate in over two years as marketers hold nerve in face of Brexit uncertainty, reveals the IPA Bellwether report Q3 2016, released this Wednesday (11 October). Report Highlights -Record run of upward budget revisions extended [...]

• What Really Happens When a Video Ad Unit is Auctioned

  9 years ago News

  

  Online content is saturated with ads; the delivery of which is powered by numerous third-party technologies that ‘facilitate’ the delivery of an advertiser’s ad creative to a publisher’s website. Much of this activity is only seen and understood by ad-ops [...]

• The Programmatic Tug of War: How Header Bidding Can Help Us Drive Real Change

  9 years ago News

  

  The technological battle for supremacy in the world of programmatic advertising shows no sign of abating. In fact, ever since the move from print to digital, it’s become a perpetual tug of war between competing parties with very different ideologies [...]

• Video Will Become Dominant Growth-Driving Ad Format: Q&A with Erwin Plomp, VP RTB, Fyber

  9 years ago News

  

  What is the state of programmatic advertising in Europe and how will it continue to develop over the next 12 months? ExchangeWire speak exclusively with Erwin Plomp (pictured below), vice president, RTB, Fyber to find out his views on the challenges the market continues [...]

• How the Rise of Robotic Cars Will Transform the Ad Industry

  9 years ago News

  

  Ford forecasts that in just five years we’ll be seeing self-driving cars on roads across the UK and USA. Business Insider UK goes for a more punchy prediction, saying that by 2020 there will be ten million self-driving cars on [...]

• Data Enrichment: The Alchemy of Data Transformation?

  9 years ago News

  

  Data enrichment can provide substantial value to marketers. But why and how? Writing exclusively for ExchangeWire, Peter Silverwood (pictured below), chief scientific officer, iotec explains that data enrichment can transform vast quantities of data, but the key is for marketers to know [...]

• Predicta Acquires Melt DSP; YouTube Audience in Brazil Surpasses Pay TV

  9 years ago News

  

  This week in the LATAM Roundup: Predicta acquires Melt DSP in Brazil. Now renamed Predicta Melt, the company will offer programmatic solutions both for sell side and buy side; YouTube's audience in Brazil surpasses Pay TV; and, finally, Video on Demand [...]

• DACH: Facebook-WhatsApp Datenaustausch; Spotify macht programmatische Audio-Werbung

  9 years ago News

  

  ExchangeWire bündelt ab sofort die wichtigsten Nachrichten aus der Region DACH mit Schlaglicht-Interviews aus der deutschsprachigen Programmatic-Szene. Diese Woche: Abmahnung für Facebook und WhatsApp; Spotifys erste Programmatic Audio-Kampagne; Exactag macht Deutsche Bahn programmatisch; und BVDW reagiert auf digitale Regulierungspläne des Bundeswirtschaftsministeriums. Datenschützer [...]

• Now & Next: The Internet of Things

  9 years ago News

  

  Connected and smart devices powered by the Internet of Things (IoT) are helping collect more consumer data than ever before. This edition of ExchangeWire’s Now & Next feature looks at the opportunity the IoT represents for advertisers, and the changes [...]

• Salesforce Acquires Krux; Criteo Buys HookLogic

  9 years ago News

  

  ExchangeWire round up some of the biggest stories in the European digital advertising space. In this week’s edition: Acquisition news with Salesforce to buy Krux and Criteo taking over HookLogic; Guardian launches programmatic audience targeting platform; IPA champions diversity; Optimizely enables campaign experimentation; [...]