Latest Stories

• BBC Studios’ Jasmine Dawson on Authenticity, Brand Partnerships and Content Monetisation 

  11 months ago Podcast

  

  On this MadTech Podcast special, Aimee Newell Tarín is joined by Jasmine Dawson, SVP Digital at BBC Studios to discuss the role of their digital team and how they work with brands and sponsors.   Jasmine also expands on the importance [...]

• CTV: How Big is the Opportunity? 

  11 months ago News

  

  As the industry accelerates its efforts to take full advantage of CTV’s rapid global growth, what are the main opportunities and benefits for advertisers?  As connected TV (CTV) gradually dominates more and more of the TV landscape, new opportunities keep coming [...]

• Ad Net Zero Publishes Global Media Sustainability Framework; UK Ad Spend Grows 12%; Amazon Ads Launches Ad Relevance for Post-Cookie 

  11 months ago News

  

  On today’s news digest: Ad Net Zero Publishes Global Media Sustainability Framework; UK Ad Spend Grows 12%; Amazon Ads Launches Ad Relevance for Post-Cookie  With the goal of working towards a more sustainable future, Ad Net Zero has published the first [...]

• Azerion Announces Launch of Habbo Hotel: Origins – A Nostalgic Trip Back to 2005!

  11 months ago News

  

  Azerion proudly announces the launch of Habbo Hotel: Origins, inviting players to relive the magic of the iconic virtual world as it existed in 2005. This thrilling release marks a major milestone in online gaming history, inviting players to experience [...]

• TripleLift’s Airey Baringer on Embracing Programmatic Innovation 

  11 months ago Podcast

  

  In this MadTech Podcast special episode, ExchangeWire’s COO Lindsay Rowntree is joined by Airey Baringer, VP of product management at TripleLift, to discuss embracing programmatic innovation.  Their discussion delves into the research findings gained from TripleLift’s Global Innovation Readiness Scorecard, shedding [...]

• Amplified Intelligence Adds Emotional Measurement Capabilities to its attentionTRACE Data Capture Tool

  11 months ago News

  

  Amplified Intelligence, the most trusted source for accurate attention measurement, has today (June 18th, 2024) announced the addition of an emotional measurement layer to its proprietary data capture tool, attentionTRACE. This new feature provides accurate data and insight into how [...]

• Opti Digital Amplifies Corporate Social Responsibility Efforts as it Grows

  11 months ago News

  

  Opti Digital, a cutting-edge ad tech platform that helps media publishers maximise their revenue, is intensifying its corporate social responsibility (CSR) strategy by limiting and offsetting its environmental impact. This initiative underscores the company's commitment to sustainability and responsible business [...]

• LoopMe Announces the Launch of its Audience & Measurement Platform

  11 months ago News

  

  LoopMe, a leading technology company that uses artificial intelligence (AI) to improve brand advertising performance, announced the launch of its Audience and Measurement platform (AMP). This brings together its PurchaseLoop Audiences solution with its measurement solutions tool to create a [...]

• MUSE & Invibes Join Forces Again with an Eco-FriendlyDigital Campaign

  11 months ago News

  

  Invibes Advertising (Invibes) tech company specialising in digital advertising and MUSE renew their partnership in 2024 for responsible communication. To sponsor the numerous initiatives of 2024, MUSE - Trento Science Museum has renewed its collaboration with Invibes Advertising using the Invibes [...]

• Il MUSE e Invibes ancora insieme per le nuove iniziative con una campagna digital eco-sostenibile.

  11 months ago News

  

  Invibes Advertising (Invibes) tech company specializzata in digital advertising e il MUSE rinnovano la partnership nel 2024 per una comunicazione responsabile.  Per sponsorizzare le numerose iniziative del 2024 il MUSE – Museo delle Scienze di Trento, ha rinnovato la collaborazione con [...]