Ciaran O'Kane

Founder and Advisor

Ciaran O’Kane is the Founder and Advisor to WireCorp, the publishing holding group focused on the digital advertising, retail technology and gaming sectors.  He has worked in digital advertising over the last twenty years as a developer, digital marketer, ad operations provider, media monetisation specialist and senior sales executive.  He continues to write editorial for ExchangeWire on advertising technology, marketing technology and programmatic  - and acts as an advisor to a number of leading digital media companies in Europe.

Articles by Ciaran

• OpenX And Microsoft Announce Multiyear Partnership

  16 years ago News

  OpenX and Microsoft have today announced a strategic partnership. The deal will see both companies promoting each other's technologies to their customers. What does it mean? Is Microsoft exiting the ad server business? Is it looking [...]

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• Harald Neidhardt: Smaato Now The Biggest Mobile Ad Network Optimiser Globally

  16 years ago News

  

  With the growing number of people accessing web content via their handsets, the mobile display market has grown significantly over the last couple of years – and so too has the number of ad networks aggregating mobile ad inventory. The number [...]

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• United Internet Media Plans To Merge Its Entire TGP Division Into Wunderloop

  16 years ago News

  Leading German media and technology company, United Internet Media, plans to merge its entire TGP division into European leading audience targeting platform, Wunderloop. In return for the complete integration of its predictive-targeting technology, TGP, into the Wunderloop platform, United Internet Media [...]

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• Tim Cadogen Makes Case For Interoperability Between Ad Exchanges

  16 years ago News

  In a recent piece for AdAge OpenX’s Tim Cadogen makes a strong case for more interoperability between the growing number of ad exchanges and inventory aggregators. He argues that efficiencies can be achieved by letting ad impressions flow [...]

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• MediaMath Unveils Its Self-Service Buying Platform, TerminalOne; Rubicon Debuts REVV Platform For Publishers

  16 years ago News

  MediaMath Roll Out Self-Service Trading Platform A number of key exchange companies have rolled out new platforms for the buy and sell side this week. On the buy-side MediaMath has introduced TerminalOne, a self-service platform that allows agencies to [...]

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• How Publishers Should Manage The Growing Number Of Sales Channels

  16 years ago News

  

  The debate around non-premium display has been intensive of late – and the list of vendors vying to help publishers trade unsold inventory is growing by the week. From a publisher perspective it is becoming almost impossible to distinguish [...]

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• Pubmatic Ad Revenue ’09 Assembling Top Speakers From The Exchange Space

  16 years ago News

  After the success of last year’s Ad Revenue event, Pubmatic is assembling the brightest and best from the exchange space for this year’s event. There are some great panel sessions for attendees. Farneymedia favourites include: The Blurring Lines of [...]

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• Ten Steps To Protecting The Publisher Brand

  16 years ago News

  Almost forty-four per cent (!) of display advertising in the UK is handled by ad networks. Improve Digital, a leading European yield optimiser, has released a whitepaper this week with a ten point list on how to protect a [...]

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• Publisher Trader: Managing The Ad Exchange Channel

  16 years ago News

  There’s been a lot of coverage around the re-launch of the DoubleClick Exchange. Much of it has been misinformed and typically hackneyed. But some Industry commentators have done a great job on providing an overview of the new [...]

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• New Econsultancy Report Suggests UK Display Market Is In "Good Shape"

  16 years ago News

  A report on the state of the online advertising market in the UK released this week suggests that the UK online display market is holding up well. The research - carried out by Econsultancy in association with yield optimisation [...]

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