ExchangeWire 2024 Predictions: What’s Making an Impact in Ad Tech?

The festive season comes with many traditions - presents, songs, excessive indulgence, and of course, end-of-year predictions pieces.

So just as the nights draw in, trees are decorated and presents wrapped, our industry has started looking ahead, making plans, and allotting budgets for the next 12 months.

ExchangeWire will be running our annual predictions pieces, bringing together the industry’s most insightful people to do a spot of future gazing on the trends they see defining 2024. From the knottiest problems to the neatest solutions, our expert contributors have had their say.

Keep an eye on the site over the next few weeks for predictions around different facets of the industry – we’ll link to each of the pieces as they go live here:

  • Audio
  • Economy
  • Contextual
  • Data futures
  • Open Web
  • Innovation
  • Social