StackAdapt, the leading technology company in advertising and marketing, today (May 7th, 2025) announced the launch of its new email marketing and Data Hub solutions. This expansion helps marketers bridge the gap between ad tech and martech—increasing efficiency, streamlining workflows, and bringing data, messaging, and media together in one connected strategy. 

StackAdapt is the first programmatic advertising platform to natively unify owned and paid media within a single platform—built from the ground up—giving marketers a powerful, privacy-first way to activate first-party data. With email marketing available in-platform, marketers can deliver consistent messaging, deepen engagement, and create more connected experiences from impression to inbox to impact.

The StackAdapt Marketing Platform enables marketers to reach customers across display, native, video, CTV, DOOH, in-game, audio, and email, activating all channels within a single workflow. By removing silos, they can orchestrate more cohesive campaigns that align programmatic advertising with owned messaging strategies like email. Powered by AI and real-time optimisation, the solution helps teams maximise reach, personalise at scale, and turn insights into action.

The new email solution is made possible by StackAdapt’s proprietary Data Hub, which enables users to upload and segment first-party data, orchestrate customer journeys, and measure outcomes across media and messaging channels. As marketers prepare for a privacy-first world, first-party data has become more essential than ever. StackAdapt’s new capabilities empower brands to act on this opportunity, activating their data and delivering coordinated, cross-channel experiences from a single platform.  

With this launch, StackAdapt has achieved a new position as a next-generation marketing platform that helps agencies and brands seamlessly integrate paid media, email, first-party data, and AI-driven personalisation to unlock more effective, connected customer journeys. The result is an end-to-end solution designed for today’s marketing reality where first-party data is central, customer journeys are nonlinear, and marketers have a more efficient way to unify brand storytelling with performance-driven execution.

“Bringing email into the StackAdapt ecosystem gives our clients an entirely new way to activate their first-party data and close the loop between media and messaging,” said Vitaly Pecherskiy, co-founder and CEO at StackAdapt. “As marketers face increasing pressure to do more with less, consolidating tools and proving performance is critical. We have always believed the future of advertising lies in agility, intelligence, and connectedness, and this evolution brings that vision to life in a powerful way.”

“StackAdapt’s Data Hub is a game-changer. Bringing first-party data securely into one place unlocks powerful new ways to connect with the right audience, at the right time, with the right message,” said Carole Lawson, chief innovation officer at Marketstorm. “Activating that data across both programmatic and email campaigns? That’s amazing. What’s really exciting is how it simplifies the process — fewer silos, more clarity and visibility from first impression to final conversion across the entire platform. It’s the kind of smart, streamlined innovation that gives us a real advantage.”

StackAdapt is first to market with a truly unified ad tech and martech solution purpose-built for marketers seeking scale without unnecessary complexity. By combining programmatic and email in one platform, marketers gain a 360-degree view of the customer journey and the tools to act on it. Driven by AI, automation, and privacy-first design, this agility, combined with deep audience insight, allows teams to move faster and deliver measurable results at every stage of the funnel.

With this launch, StackAdapt is laying the foundation for a more connected marketing ecosystem, one where activation, measurement, and messaging come together to deliver high-performance campaigns with greater efficiency and insight.

To learn more or request access, visit www.stackadapt.com.

StackAdapt

StackAdapt is a self-serve programmatic advertising platform used by the most exceptional digital marketers. This state-of-the-art platform is where some of the most progressive work in machine learning meets cutting-edge user experience. Ad buyers p...

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