Pixalate’s August 2025 United States Publisher Rankings for Websites, Mobile & CTV Apps
by on 1st Oct 2025 in News
Pixalate, the leading global platform for ad fraud protection, privacy, and compliance analytics, has released the August 2025 Publisher Trust Index (PTI) for the United States (US). This index evaluates websites and apps across the Apple App Store, Google Play Store, and Connected TV (CTV) apps on Roku, Amazon Fire TV, Apple TV, and Samsung Smart TV.
The Publisher Trust Index provides a comprehensive method for assessing quality and offers monthly rankings of the world's websites and apps, bringing unprecedented transparency to the open programmatic advertising ecosystem.
In addition to the report for the US, Pixalate has also released Publisher Trust Indexes for the United Kingdom (UK), Germany, Spain, the Netherlands, Canada, Japan, and Brazil.
US Web PTI Rankings (August 2025)
Download the full rankings here.
Pixalate’s data science team analyzed over 33 billion global open programmatic ad impressions across 17+ million Google Play Store and Apple App Store mobile apps, and Connected TV (CTV) apps across Roku, Amazon Fire TV, Samsung Smart TV, and Apple TV app stores in August 2025 to compile the global Publisher Trust Indexes.
Pixalate uses its proprietary algorithms to measure quality metrics, including invalid traffic (IVT or ad fraud), Made For Advertising (MFA) risk, brand safety, ad density, viewability, reach, and more. The Publisher Trust Index spans rankings for 235+ countries across all four global regions: North America, EMEA, APAC, and LATAM, and provides breakdowns by 20+ different IAB taxonomy website categories. Pixalate’s methodology can be found at Publisher Trust Index: Methodology.
Download the Publisher Trust Index Reports
Follow ExchangeWire