Axeptio Introduces Branded Consent: The First Immersive CMP With Native Video Integration

by ExchangeWire PressBox on 17th Nov 2025 in News

Axeptio introduces video as the centrepiece of its Consent Management Platform (CMP), transforming the traditional cookie banner into an immersive, multi-sensory, and fully customisable brand experience.

By placing storytelling at the core of consent, Axeptio breaks away from "consent fatigue" and reimagines compliance as a new growth lever. What was once a regulatory obligation has now become a stage: a new communication channel where brands can engage audiences, build trust, and convert attention into performance.

The attention economy is under pressure

The web has never been more cluttered. Notifications, pop-ups, chatbots — every pixel competes for a fraction of attention. Cookie banners have become part of this noise: static, repetitive, and uniform. Most users click before reading, close before understanding.

For Romain Bessuges-Meusy, CEO and co-founder of Axeptio, this consent fatigue isn’t a foregone conclusion.

"Static consent experiences fail their purpose. We want to create a soothing, pleasant, and engaging experience — an ASMR moment for consent. A space that captures attention and makes people want to click."

This philosophy led Axeptio to reinvent its platform: a major evolution where branded consent becomes an emotional, engaging, and high-performing experience — a scene where compliance meets creativity.

From blocker to blockbuster: The most customisable consent platform on the market

With its new design, Axeptio brings consent into a new era. The CMP is no longer a barrier; it’s an interactive showcase for brands, a custom-built stage designed to welcome every visitor.

The latest version retains Axeptio’s signature flexibility with text customisation, logo integration, colour management, and the beloved cookie mascots that made the brand famous. But it now goes further.

New educational icons help clarify legal purposes at a glance, while subtle motion design guides user attention and improves readability.

The real breakthrough lies in the native integration of video directly into the CMP — a first in the industry. This immersive format allows brands to capture attention from the very first second and turn a compliance requirement into a storytelling opportunity. Whether it’s a welcome message, a spokesperson greeting, or a brand campaign trailer, consent becomes a genuine marketing moment — a branded opening scene.

Please take a look at the video here.

Behind the scenes: A CMP built for marketing teams

Under the hood, Axeptio’s no-code Consent Experience Builder gives marketing and design teams full creative control — no developer dependency, no legal bottleneck. Every element of the consent experience can be edited in just a few clicks: header image, embedded video, colours, tone, shadows, or calls to action.

Real-time analytics complete the picture. Teams can track key indicators — interaction, consent, and opt-in rates — through a centralised dashboard designed for growth, data, and compliance teams alike.

Naturally, Axeptio remains fully compatible with Google Consent Mode v2 and leading analytics platforms such as GA4, Piano, Amplitude, Matomo, or Beyable — ensuring that privacy data and business performance speak the same language.

And true to its DNA, the Axeptio CMP remains the lightest on the market, built to preserve Core Web Vitals, SEO, and mobile performance.

The cookie banner becomes a communication channel

Beyond technology, this evolution marks a deeper paradigm shift. The CMP is no longer just a legal checkpoint, it’s a new space for brand expression. It’s a stage where companies can tell their story, convey emotion, and make their voice resonate.

Some brands will use it to repurpose a campaign or corporate video — as Merinos did during early testing — while others might choose a lighter, more conversational format, like Axeptio itself on its own website.

For the first time, marketing, branding, and communication teams can take full ownership of a moment that was once reserved for compliance. They can now adapt consent experiences to seasonal campaigns — Black Friday, Valentine’s Day, product launches — and turn the cookie banner into a contextual, dynamic touchpoint.

As Romain Bessuges-Meusy concludes: "This evolution is not just aesthetic. It represents a shift in perspective: consent becomes a narrative moment, a place where a brand can express its identity, its voice, its value proposition. We want to make consent a satisfying, engaging, and conscious experience, a moment where compliance builds connection, and where the CMP becomes a true lever for brand performance."