digitalAudience, the European platform for privacy-safe data collaboration and audience activation, today (27th January, 2026) announced a strategic partnership with Spotzi, a global AI-driven location intelligence and out-of-home (OOH) technology provider.

The partnership enables advertisers to activate and retarget OOH-exposed audiences across digital advertising channels through the digitalAudience platform. The joint solution is going live across international markets, allowing brands to run scalable, cross-border OOH-to-digital campaigns powered by a unified data and identity layer.

Spotzi’s AI-driven OOH technology covers the full OOH lifecycle, from planning and exposure
measurement to foot-traffic attribution and digital retargeting. By integrating Spotzi’s real-world exposure signals into digitalAudience’s identity graph and data collaboration infrastructure, brands can convert physical-world reach into measurable digital activation in a privacy-safe and compliant way.

"This partnership is about connecting the physical and digital worlds at infrastructure level,"
said Ruben Niet, founder & CEO of digitalAudience. "OOH delivers significant real-world
reach, but has historically lacked a scalable, privacy-safe bridge into digital channels. Together with Spotzi, we enable advertisers to operationalise OOH exposure globally across display, mobile, social, and retail media, without relying on third-party cookies."

Spotzi provides AI-based audience intelligence, mobility data, and measurement capabilities
that quantify real-world exposure and its impact on behaviour, including foot-traffic uplift and
conversion. Combined with digitalAudience’s deterministic identity and activation layer,
advertisers gain a full-funnel, cross-channel capability that connects planning, measurement,
and activation across markets.

"Our technology was built to make OOH measurable, actionable and digitally connected." - Remco Dolman, founder & CEO of Spotzi. "Partnering with digitalAudience allows us
to scale this capability globally, enabling brands to move seamlessly from physical exposure
to digital engagement."

The joint OOH-to-digital offering is available through the digitalAudience platform and its
activation and marketplace integrations.

Strategic impact of the partnership

• OOH → Digital at scale

Turn physical exposure into addressable digital retargeting audience

• AI-driven planning & measurement

Connect exposure, foot traffic and campaign outcomes

• Privacy-safe activation

No third-party cookies, compliant with regional regulations

• Global reach

Live in all markets except the US and Canada

• Infrastructure-level integration

Not a point solution, but a scalable data and identity layer

digitalAudience

digitalAudience is a European B2B SaaS platform for data collaboration, identity resolution and audience activation. The company helps brands, publishers, and data owners turn first-party data into measurable growth in a privacy-safe and cookie-indep...

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