Attekmi, an ad tech provider offering monetisation solutions, has recently introduced Private Marketplace Deals. PMP Deals are private "contracts" between the supply and demand sides, where traffic is sold according to predetermined conditions: bidfloor, ad formats, traffic types, etc. 

Being currently available only for businesses using Attekmi Enterprise, the new functionality offers additional monetisation opportunities and helps platform operators ensure stable profit growth. Leveraging PMP Deals, businesses can do the following: 

• Select specific websites or other media sources.
• Package the inventory and specify the price for it.
• Assign a Deal ID to every specific package.
• Sell the inventory packages to relevant demand. 

While classic open RTB auctions provide media owners with access to a wide pool of advertisers (and vice versa), the lack of control and transparency often remains a challenge. PMP Deals address these potential issues and make the platform more attractive for both supply and demand, which simplifies business growth. In addition, the amount of manual work required is minimal – there is no need for Attekmi’s partners to negotiate the conditions outside the platform. Here are the key steps involved in the process:

1. A platform operator creates a supply deal with the required conditions and selects relevant DSP partners to whom this deal will be available.
2. A DSP connects to the deal via the demand deal capability.
3. The platform automatically matches traffic in the RTB stream – this is done via the Deal ID.

Within open auctions, publishers simply offer their traffic to the market, and any advertiser can access ad inventory. Brand safety and relevance are not guaranteed – the highest bid wins, and the corresponding advertisement is delivered to the user. PMP Deals from Attekmi help mitigate the risks. For the supply side, the key advantages are as follows:

• The traffic is offered to a specific demand. Media owners deliver more relevant experiences to their visitors or users, while the risk of brand safety issues decreases.
• Bidfloor (the minimum price of the inventory) is fixed. Advertisers can offer higher bids, but lower ones are not able to take part in the auction. This helps ensure higher revenue.
• Premium inventory (e.g., specific geo or traffic type) can be packaged and sold at a higher price than via classic open auctions.

In turn, the demand side benefits from the following:

• Access to the inventory that is often unavailable via open auctions.
• Greater transparency – advertisers always know where the traffic comes from.
• Lower competition, as the inventory is offered only to the pre-selected demand partners.

The PMP Deals functionality helps the users of Attekmi’s solution ensure predictability and traffic quality for its partners. At the same time, the RTB automation capabilities are preserved. Everything is set up via the platform. After this, no manual work is required.

Businesses looking for the curated deals functionality can request it as a custom feature when choosing the Attekmi WLS solution. Attekmi WLS is fully customisable, from UI personalisation to custom on-request feature development, so the platform gets tailored to every partner’s unique needs. 

"At Attekmi, we help our partners achieve consistent, long-term business growth – just like all the other functionalities we release, PMP Deals were designed in response to their feedback. This feature is not about limiting access to the inventory. Instead, it enables advertisers to purchase inventory with confidence, while media owners can monetise with better control. For our partners, this implies greater monetisation flexibility and higher revenue in general," – Roman Vrublivskyi, the CEO of Attekmi.

Attekmi

Attekmi is a leading ad tech company offering a variety of ad exchange solutions and services and delivering ultimate customer support recognised both by its partners and multiple awards. Attekmi’s ad tech solutions are aimed at clients with dif...

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