As formats and platforms increasingly fragment, brand safety is a question on everyone’s minds in the industry. How to best guarantee your brand is seen in the right places, next to the right content for your audience? Can extensive reach [...]

Following ATS London 2022, Jalal Nasir, CEO of Pixalate, discusses the ad supply ecosystem, how prevalent fraud has become in the mobile and CTV programmatic ad space, and what the future of ad fraud detection could look like.   How prevalent is [...]

In today's ExchangeWire news digest: Meta have been taken to court by the ACCC over failing to regulate misleading ads on Facebook; Reliance Retail have acquired a majority stake in Clovia; and Powered by People have raised USD$5m (~£3.8m) in [...]

Integral Ad Science (Nasdaq: IAS), a global leader in digital media quality, today released its 2022 Industry Pulse Report – India Edition. Surveying digital media experts across India, IAS found that improving mobile experiences, measuring quality for social media campaigns, and [...]

HUMAN Security, Inc. (formerly White Ops)—the global leader in collective protection against sophisticated bot attacks and fraud—today announced a USD$100m (£74m) growth funding round led by WestCap with additional investment from NightDragon and other current investors to support the company [...]

DoubleVerify (“DV”) (NYSE: DV), a leading software platform for digital media measurement, data and analytics, today (15 December) released new data on the prevalence of advertising fraud in online video and streaming amid the 2021 holiday season, undermining media quality [...]

In today’s ExchangeWire news digest: UK lawmakers urge that big tech be punished for illegal advertisements on their platforms; Meta acquire the trademark assets to Meta Financial Group in a USD$60m (£42.3m) deal; and commerce startup Whym raised USD$4.3m (£3.2m) [...]

In today's daily news digest from ExchangeWire: Reports show that businesses are becoming reliant on Amazon services due to increasing fees; Google ban political advertising in the Philippines ahead of elections; and WhatsApp banned around 2.07 million accounts in India [...]

Pixalate, the market-leading fraud protection, privacy, and compliance analytics platform for Connected TV (CTV) and Mobile Advertising, today (9 October) introduced the ad industry’s first ad fraud Supply Path Optimisation (SPO) technology, a powerful addition to Pixalate’s Analytics platform. The [...]

Pixalate, the market-leading fraud protection, privacy, and compliance analytics platform for Connected TV (CTV) and Mobile Advertising, today (19 October) announced it has hired Amit Shetty as VP of product management - Ad Fraud Platform. Shetty will oversee Pixalate’s Ad Fraud [...]