World-leading in-game advertising platform Anzu.io announced today a new partnership with PubNative, a mobile publisher platform and programmatic ad exchange which is now part of Verve Group. By becoming a programmatic partner of Anzu, advertisers working with PubNative will be [...]

Allroll, an innovative ad tech company that helps Roku content creators grow their channels, announces a self-serve offering available on its marketing platform. With the self-serve option, increasing the Roku channels' exposure will become even more cost-effective, fast, and hassle-free. [...]

With viewing figures on the rise, advertisers have increasingly turned their attention to CTV. Yet whilst this emerging channel is full of potential, marketers must be aware of its possible pitfalls, and learn how to avoid them, if such promise [...]

Following massive growth, the Danish-based tech company Adnami, specialising in programmatic high impact advertising solutions, has received a seven-figure sum of investment to scale internationally. This will enable Adnami to continue its expansion and to continue facilitating simple but powerful [...]

Tappx, a leading ad tech company delivering advertising solutions for mobile, OTT and desktop, today announces a new partnership with LaLiga, Spain’s premier professional football league. The new collaboration kicked off with Tappx working with LaLiga to improve the monetisation [...]

VDX.tv has achieved Gold Standard 2.0 certification from IAB UK after demonstrating its compliance with rigorous fraud and brand safety standards and implementing IAB Europe’s Transparency and Consent Framework v2.0. IAB’s certification process has also been independently validated through an [...]

Gutefrage.net, die größte Beratungs-Community in Deutschland, integriert sich mit ID5, der unabhängigen Identitäts Lösung für digitale Werbung, um eine 'cookieless' Identifizierung zu ermöglichen. Marken und ihre Agenturen, die Universal ID verwenden, werden in der Lage sein, in Browsern, in denen [...]

Programmatic advertising is seeing a drastic shift. Scale and efficiency in targeting have resulted in a boom over the past ten years, and with improved user-focused platforms, many organisations are now taking their advertising in-house. In EPOM's State of Programmatic [...]

2020 has been a tumultuous year that has brought the shortcomings of many of the 21st century's diverse systems into sharp relief. For the ad tech industry, one of the most significant hurdles highlighted by the global health crisis is [...]

Integral Ad Science (IAS), the global leader in digital ad verification, today announced that Tom Sharma will join the company as chief product officer, effective November 2, 2020. This critical new hire will accelerate IAS’s global product expansion, including plans [...]