Adverty AB (publ) has appointed Singapore-based The Scale Factory, led by former Omnicom Group and Tapad executives, to drive commercialisation in Asia Pacific by bringing Adverty’s seamless in-game advertising solution to brands and media agencies in the region. Adverty, the leading [...]

Sublime, the global high-impact ad tech specialist that creates and delivers premium ad experiences on desktop and mobile, today announced the launch of its new advertising offer: Sublime Social. Available on mobile web, this new solution composed of three ad units, [...]

Magnite (NASDAQ: MGNI), the world’s largest independent omnichannel sell-side advertising platform, today announced its expanded relationship with Discovery in support of its leading real life entertainment streaming service, dplay platform, to maximise programmatic advertising capabilities. Magnite’s platform provides Discovery with control [...]

Beeswax has been named a Visionary by Gartner in its 2020 Magic Quadrant for Ad Tech report, published on 21 September 2020. Gartner’s report evaluated ad tech companies on their completeness of vision and ability to execute, across a wide [...]

Havas Media Group, part of the Havas Group, today announced the selection of FreeWheel’s Strata platform to power its media buying and management business in the UK and France.  Strata, FreeWheel’s campaign stewardship system, offers Havas a global platform that facilitates [...]

Lotame, the leading global provider of data enrichment solutions has joined forces with Amobee, the global advertising technology company reinventing advertising for the converging world, in a global social data partnership to drive customer insights and turn personas into addressable [...]

Less than 3 months after announcing a $7m (£5.5m) Series A in Q2, in-play ad company Admix has announced a round extension from strategic investors, bringing the total round to $8.5m (£7.7m).  Marcus Segal, previously COO of Zynga Studios and Nigel [...]

Integral Ad Science (IAS), the global market leader in digital ad verification, today releases insights into online shopping behaviour, uncovering changing consumer patterns across Europe and the importance of digital advertising for brands during the seasonal period. Seasonal spending shifts earlier [...]

Magnite (NASDAQ: MGNI), the largest independent omnichannel sell-side advertising platform, today announced that Katie Evans has been named chief operating officer of the company. In this newly created role, Katie will be responsible for scaling Magnite’s global service operations and [...]

Today (22nd September), Xandr, AT&T’s advanced advertising company, and Sublime, a global high-impact advertising solution, announced that they are partnering to deliver Programmatic Guaranteed advertising campaigns for high-impact ad units.  Built on Sublime’s experience with programmatic multi-device campaigns for skin formats [...]