From directors to founders, vice presidents and C-level executives, women have played a part in the ad tech scene for years – yet often remain in the background at industry events. The diversity conference Ad Tech Inclusion Summit is now [...]

In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and in this edition: Marketers need mobile-first strategy as APAC shoppers head to their devices; AU brands improve on digital customer [...]

With media buyers seeking out more efficient paths to supply and demanding greater transparency in fees and auctions, it is time for DSPs to be more than automated workflow tools. DSPs have not evolved much from when they were built during [...]

In a market democratised by programmatic, brands in Asia-Pacific must be able to stand above the crowd and not have a myopic view of the digital landscape. Programmatic had levelled the playing field and created a space in which even [...]

With artificial intelligence (AI) and other technological developments creating more ways to engage consumers, brands in Asia-Pacific need to ensure they are ready to tap these new avenues. The emergence of autonomous vehicles and mobility as a service, for example, would [...]

Localisation is key to AdAsia Holdings' growth in Asia, but the ad-tech vendor says this requires training its artificial intelligence (AI) systems to understand local nuances, which can take months to accomplish. Headquartered in Singapore, AdAsia currently operates in several [...]

All parties with a stake in the Asia-Pacific ad tech industry are responsible for ensuring programmatic delivers the value it promises and ad content quality must remain the focus for marketers. Together, this would ensure consumer experience is optimal and [...]

In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and in this edition: IAB AU champions ads.txt adoption; Singapore millennials say ads don't 'get' them; MCN offers consolidated customer view across [...]

Much has been made of ad tech’s new strategic buyers. With the demise of traditional buyers, like AOL and Yahoo, and the departure of Google, new players have filled the M&A vacuum. The most prolific of these new buyers have [...]

Marketers have been so focused on optimising customer experience across digital channels that they have neglected the need to be equally responsive on physical touchpoints. A survey by CMO Council revealed that 78% of marketers believed they could respond or [...]