S4M Launches the First Online Drive-To-Store ROI Calculator S4M, a privacy compliant martech company specialized in drive-to-store campaigns, has completed a study analyzing the Cost Per Incremental Visit (CPIV) of more than a hundred marketing campaigns that aimed to increase in-store [...]

On this week's news roundup; Adsquare Appoints Key Executives, Adsmovil and Audio.ad Announce a Strategic Alliance for the U.S. Hispanic Market. Adsquare Appoints Key Executives Across US & EMEA  Adsquare, a leading global real-time data exchange announced today the appointments of Michael Schlueter as VP Platform Partnerships & [...]

Despite the ongoing attention to the so-called 'ad tech tax' in the digital advertising ecosystem, it remains a challenge for marketers who continue to spend media dollars in programmatic channels, writes Oleg Korenfeld (pictured below), global chief platforms officer, Wavemaker Global. [...]

This week's news roundup features S4M, a leading mobile programmatic platform which showcased the latest version of FUSIO by S4M, its drive-to-store technology.  The platform enables marketers to have complete access to a handful of exciting new features that bridge online [...]

As Cadi Jones (pictured below), the former commercial innovation director at Clear Channel International, announces today (Monday, 10 September) that she has joined Beeswax as commercial director in EMEA, ExchangeWire speaks with her about her new role, the value of independent ad [...]

Today (10 September) Oath, a subsidiary of Verizon, has announced the launch of Oath Ad Platforms, its simplified suite of intelligent advertising and publishing solutions globally. ExchangeWire spoke with Simon Halstead, head of open demand international; Lewis Sherlock, head of [...]

The future is bright; the future is ad tech. Ahead of taking the stage at ATS London on Monday, 10 September, where he will join a panel to discuss why the future is independent ad tech, Ari Lewine (pictured below), [...]

On this weekly news roundup from LATAM, Jeep Builder Increases Brand Recognition by 34% of Jeep Compass and Increases Ad Recalls Volume with Teads Managed Outbound Campaign; study conducted by ContenTools and OpinionBox points out changes regarding the use of [...]

Is independent ad tech on the wane? Its most vocal champion, Brian O’Kelley, is now a paid employee of AT&T. His company, AppNexus – for the best part of ten years the standard bearer for independent ad tech – is [...]

QR codes have emerged as a popular tool to facilitate mobile payments, but their potential goes beyond enabling transactions and should be tapped to help retailers build brand equity. In fact, the matrix barcode and other visual-recognition technology can provide [...]