In the second part of a two-part interview with ExchangeWire, Brian O’Kelley, AppNexus co-founder and CEO, explains some of his thoughts on how the ad tech sector can move unilaterally to address some of the more complex issues with programmatic [...]

Criteo intends to increase investment in its its bidding technology as it aims to reduce its reliance on display advertising, as well as improving its cross-platform ad serving portfolio, according to company CEO Jean Baptiste Rudelle who earlier today announced [...]

With the recent news of Yahoo UK MD James Wildman’s departure followed just ten days later with the news of his successor Stuart Flint’s imminent defection to Microsoft, it’s been a rocky start to the year for Yahoo. A Yahoo [...]

We’ve all heard the projections; global mobile ad spend is set to triple to $37bn by 2017, accounting for half of total US digital ad budgets. The driver; programmatic buying – set to reach more than 50% of US display [...]

ExchangeWire sources musings on the potential implications of ad tech sales teams attempting to bypass media agencies, and the potential implications it can have on the dynamics of the market. The past couple of years have seen a common [...]

At our recent ATS event in Paris, we gathered a number of senior European ad tech execs to discuss how customisation will define the programmatic space going forward. Some of the areas covered in the discussion are outlined below. - [...]

Microsoft announced this week programmatic advertising is coming back to Outlook.com. Here Simon discusses how this benefits advertisers, with the ability to leverage standard-size creatives and reach their millions of users across Europe, what's happening with Programmatic Direct and further [...]

It has long been noted that technology itself is no longer a differentiator; but strategy and execution is what paves the way to competitive advantage. To that end, Datacratic recently unveiled the first phase of their vision to help create [...]

It's the biggest data-driven advertising event in Europe. It's the event that even has its own acronym. ATS London is now in its third year, and the line-up of speakers and content is the best yet. Often copied - A [...]

Jason Bigler is Director, Product Management at Google. In an interview with ExchangeWire, Bigler gives the full run down on the capabilities of the new DoubleClick Digital Marketing (DDM) suite, and what it will mean for agencies and advertisers. He [...]