Impact, the global leader in partnership automation, announce a partnership with Skyscanner to enable the metasearch engine and travel marketplace to become more efficient and productive with its affiliate partners, globally. By leveraging Impact’s SaaS platform, Skyscanner will benefit from improved [...]

Following recent massive growth, tech company Adnami, which specialises in programmatic, high-impact advertising solutions, has announced a partnership with SeenThis; with the adaptive streaming company’s lighting fast video set to complement Adnami’s high impact formats and creative templates. Adnami will integrate [...]

In this Q&A, Seedtag co-founders Albert Nieto and Jorge Poyatos discuss their company's progress over the past year, and give an overview of what the future may hold for contextual targeting in the wake of Google's cookie deprecation extension.   Following a [...]

Quantcast, a global advertising technology company, today announced the addition of Min-Jae Lee, JD, as its chief privacy officer reporting to Ileana Falticeni, Quantcast general counsel. Lee joins Quantcast from The Trade Desk and will be responsible for driving Quantcast’s [...]

In this article, The Trade Desk outline the challenges that marketers are currently facing, and explain how their new digital advertising experience, Solimar, can help them overcome these challenges and achieve their goals. We are at a unique moment in time, [...]

Leading in-game advertising specialist Adverty AB (publ) today announces a partnership with TapNation, as the French hypercasual publisher includes Adverty’s seamless in-game ad formats within several current, and upcoming titles - the result of a successful Q1 trial with clear [...]

Inskin Media, which specialises in multi-screen, high impact digital brand advertising, has made another key appointment as it continues its global expansion, with Anna Forbes appointed as Chief Operating Officer. Anna will be responsible for the smooth running of the business [...]

The leading data connectivity platform, LiveRamp® (NYSE: RAMP), in collaboration with research company, Censuswide, today launches its latest UK senior marketer research* revealing how UK brands are preparing for the withdrawal of third-party cookies. The research is launched in parallel [...]

IRIS.TV, the leading video data platform, has announced the appointment of Nancy Neumann Grey as vice president of business development, data partnerships. With more than 20 years of experience in digital marketing, Grey will leverage her deep knowledge of data [...]

In this exclusive interview with ExchangeWire, Seun Odeneye, managing director of Matterkind UK & Ireland and judge of The Wires Global 2021, discusses industry fragmentation, and assesses the challenges and opportunities it presents to ad tech.   What’s causing the industry to become fragmented? I [...]