Silverbullet is a provider of digital transformation services and products which assist brand owners and advertisers to optimise their digital marketing investment, with a particular focus on unlocking the potential of first party data and contextual intelligence. The Company announces [...]

Leading in-game advertising specialist, Adverty AB (publ), today announces two new games launching in its network, which will include Adverty’s seamless In-Play™ and In-Menu™ formats for both branding and performance advertising to global audiences. First out is Magic Finger 3D from [...]

Verizon Media today announced the roll-out of its Next-Gen Audiences and Next-Gen Buying in Southeast Asia, the first two tools from its newly introduced Next-Gen Solutions suite. This first-to-market offering for advertisers and publishers is independent of advertising identifiers for audience creation, buying or [...]

New API integration delivers 79% higher CTR and 67% higher CVR than non-audience traffic[1] Zeotap, the leading Customer Data Platform, has launched a new integration with Google Customer Match, enabling marketers to leverage their first-party data to engage audiences at scale [...]

Inskin Media, which specialises in multi-screen, high impact digital brand advertising, has made two key appointments as it continues its global expansion. Dominic Tillson returns as marketing director, having previously spent eight years at Inskin, building up the business development and [...]

Cavai, the leading conversational advertising cloud has appointed Andreas Akesson as commercial director for Spain, Portugal and Latin America, to spearhead further growth in these regions. Andreas will work out of Barcelona, having already enjoyed a highly successful partnership with [...]

Le Groupe Figaro, the media conglomerate behind Le Figaro, France's largest and most respected national newspaper, has announced today it has chosen leading marketing intelligence platform 1plusX to help with the publisher’s current challenges related to building and monetising its [...]

Xandr, AT&T’s advanced advertising company, today released “Shaping the Future of Identity,” an industry guide exploring the approaches for buyers and sellers, as well as market participants, as they evaluate identity solutions in preparation for a future without third-party cookies.  As [...]

Ogury, a global technology leader in mobile brand advertising, is proud to announce it is seeing strong momentum around its solution for web publishers, after six years of substantial growth and leadership in the app ecosystem, reaching 750M unique devices [...]

Ogury, le spécialiste du brand advertising sur mobile, annonce un fort engouement pour sa solution destinée aux éditeurs sur web mobile. Ce développement fait suite à six années de croissance significative dans l’environnement applicatif, à travers une intégration au sein [...]