ExchangeWire bündelt die wichtigsten Nachrichten aus der Region DACH. Diese Woche: Adition und Spiegel Media bringen CpH-Messmetrik; Smart implementiert ads.txt; Ads.txt auch bei Fyber; Kooperation zwischen smartclip und emetriq; und Neue DACH-Chefin für Ligatus. Auch auf ExchangeWire DACH veröffentlicht. Messmetrik-Pilotprojekt von [...]

Digital advertising has had nothing if not a tumultuous time in 2017, not least in relation to brand safety, a term which really took centre stage this year. In a series of features reflecting on the past year, and looking ahead to [...]

The battle against ad fraud has raged on in 2017, but there is much to be positive about in industry developments that have been made. In a series of features reflecting on the past year and looking ahead to what we can [...]

It has been touted as a simple and effective way to combat ad fraud; but ads.txt has reportedly hit some speed bumps in terms of adoption and deployment. Its lead campaigner IAB, however, says it will limit unhealthy industry practices [...]

What is a 'chief quality officer' and why does ad tech need this new role? ExchangeWire speaks with Gorka Zarauz, recently promoted to the role of chief quality officer at Smart, about what his role entails and how the industry [...]

ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: IAB Europe provides GDPR consent mechanism; AppNexus to enforce ads.txt; Meetrics provides viewability verification for Facebook ads; IAB Attitudes to Programmatic study; [...]

ExchangeWire bündelt die wichtigsten Nachrichten aus der Region DACH mit Schlaglicht-Interviews aus der deutschsprachigen Programmatic-Szene. Diese Woche: Ads.txt in Deutschland unterrepräsentiert; Tapad will in EMEA investieren; Adform enttarnt "Hyphbot"; und Fünf Fragen an Stefan Husemann, CEO, Advertising Alliance. Ads.txt in Deutschland [...]

Ad fraud: a billion-dollar problem and a surefire way to get rich quick. For the criminals doing it, that is, writes Sacha Berlik (pictured below), managing director EMEA, The Trade Desk, exclusively for ExchangeWire. For advertisers, it’s a huge hole [...]

With the brand safety scandal raging on since March of this year, one term that keeps cropping up as a potential solution is ‘whitelisting’. ExchangeWire delves into whether whitelisting really is the white knight the industry needs to fend off [...]

In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and in this edition: IAB AU champions ads.txt adoption; Singapore millennials say ads don't 'get' them; MCN offers consolidated customer view across [...]