In this interview, we chat with Teads' Charlotte Cook-Anderson about video ads, discuss the benefits of instream vs outstream Video advertising plays a pivotal role in brand storytelling and audience engagement. With the rise of mobile and social platforms, the debate [...]

Global advertising platform MGID today (October 15th, 2024) announced the appointment of Alex Distadio as regional head of publisher acquisition, Americas, and Ela Krief as global head of account management. The new strategic hires support MGID’s mission to ensure sustainable [...]

Today’s news: PayPal Launches Ad Business; Meta Expands Ad Placement Controls and Brings AI Chatbot to UK; Privacy Certification for Ad Tech In The Works PayPal has launched an ad business, PayPal Ads, which will allow advertisers to tap into their [...]

Taboola, a global leader in powering recommendations for the open web, today (October 7th, 2024) announced a partnership with Jounce Media, an industry leader in programmatic supply chain management, to verify that the Taboola Select publisher network is free from [...]

Tras el anuncio de la expansión de Invibes en nuevos mercados clave en 2024: Estados Unidos, Singapur, y su inminente entrada en México, la tecnológica publicitaria refuerza así su oferta entre mercados con el objetivo de seguir atrayendo a clientes [...]

Following Invibes' announcement of its expansion into key markets in 2024, including the United States, Singapore, and the upcoming entry into Mexico, the advertising technology company is strengthening its cross-market offering to continue attracting international clients.  In Spain, CEO Jorge Palacios has announced the [...]

MINT, the global leader in Advertising Resource Management (ARM) software, and Redmill Solutions, the global leader in Marketing Investment Intelligence solutions, have announced a strategic partnership to offer clients an integrated solution that consists of both media planning and buying, [...]

This week on The Stack: New Campaign Tools for Advertisers; Why Advertisers Should Consider TV Ads; Today’s MadTech Daily  Things have been looking good for advertisers lately, with more and more options on the table when it comes to campaign planning, [...]

Today’s news: Origin Beta Trials Commence; Barb Expands Campaign Planning Tool; Pluto TV Partners with French AVOD Platform M6+  UK advertiser trade group ISBA yesterday announced the launch of Beta trials for Origin, its cross-media audience measurement platform. The trial will [...]

At its A Morning at the Movies event, Digital Turbine revealed research which makes the case for why advertisers should shift more of their ad spend from walled garden platforms to mobile gaming. Speakers outlined why it’s in advertisers’ best [...]