"Programmatic has democratised live sport": Q&A with John Matthews, Foxtel Media
Charlotte McEleny talks to Foxtel's Executive Director of Advanced Advertising about the power of programmatic for live sports, and the fine line between ad innovation and audience experience...
Adsquare and DistrictNine Partner to Bring Real World Measurement into Programmatic Performance
Adsquare, the global location intelligence platform, today announced a new measurement integration with DistrictNine, a leading programmatic agency and technology partner, enabling advertisers to measure the real-world impact of their campaigns directly within the DistrictNine platform. Through this integration, DistrictNine [...]
BIG OUTDOOR Brings Premium US Inventory to VIOOH's Global Programmatic Advertising Platform
Today, VIOOH, the leading premium global digital out-of-home (DOOH) supply-side platform, announced a strategic partnership with BIG OUTDOOR, the preferred choice for the most coveted out-of-home media assets in the US, expanding programmatic access to premium digital inventory stateside. The partnership [...]















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