Tom Simpson, Mediaquark, CEO, shares insights on some of the common mistakes made by international companies looking to successfully crack the diverse APAC region. Singapore-based Simpson stresses the need for localisation (plus increased levels of education) in the APAC region [...]

AppNexus is to double its operations in Singapore, including the transfer of senior employees from its European and US operations, reflecting similar moves by programmatic players in APAC – a market estimated to be worth in excess of $1,892m by [...]

APAC digital publishers are undergoing a shift in attitude towards programmatic trading; from viewing it as an outlet for unsold inventory towards ‘holisitic yield management’. As global regions go, APAC is perhaps the most diverse of them all, both in terms [...]

Stephen Hunt, Managing Director (Australia and New Zealand) at TubeMogul, discusses regional online video trends, and why Australia is a big growth market in APAC. Can you give some insight into the role played by TubeMogul in APAC? How do you [...]

Mediabrands Audience Platform (MAP) is expanding multidirectionally in the APAC region into China, India, Japan, Australia and Southeast Asia. Here Arun Kumar, President of MAP G14, discusses with ExchangeWire the state of the region and what to expect for 2013. Can [...]

Jason Barnes is the Head of Commercial Development at News Limited. Here he discusses the Rubicon Project partnership, trends in the Australian market and the strategy that News Limited will look to execute over the coming twelve months around the [...]

There are signs that the data-driven ad market in APAC is gathering momentum. With a number of US vendors now entering the market, and local APAC solutions getting new funding and traction throughout the region, APAC is likely to have [...]

Ross McNab is Co-Founder and Chief Revenue Officer of Kinected, a company whose stated purpose is to launch and operate world-class ad technologies in the Australian and wider APAC region, with partners, Unified, BlueKai and TagMan. To these existing companies, [...]

Brandscreen announced this morning that it is raising a further eleven million dollars in a new round of funding. The Series B round was led by Macquarie Capital Group Limited (“Macquarie Capital”), and was joined by new co investors including [...]

Olivier Legrand is Senior Director, Marketing Solutions, APAC, at LinkedIn. Here he discusses Linkedin's B2B marketing and audience targeting proposition in the Australian market, data-driven media buying and Linkedin's strategy across the rest of the APAC market. What ad opportunities currently [...]