ExchangeWire caught up with Carl Costa, Founder and CEO of SlingServer Asia, a divison of StrikeAd Asia to gain some insight into the Southeast Asian mobile market. The mobile ad market in the region appears to be more robust than desktop [...]

Publicis Groupe announced yesterday the acquisition of Resultrix, an award-winning digital marketing agency with an international footprint in India, Singapore, the UAE and the USA. This acquisition strengthens both Publicis Groupe's presence in India as well as its digital [...]

New partnership will enable advertisers to add scale and simplicity to video campaigns in the ANZ region. MediaMind, a division of DG and leading independent provider of integrated digital advertising solutions, announced last week a strategic regional partnership with Adap.tv, a [...]

OMG Agencies will Use MediaMind’s Ad Tech Platform to Manage and Deliver Ads Globally MediaMind, a division of DG, and a leading independent provider of integrated digital advertising solutions, announced yesterday that it will become a global technology partner for Omnicom [...]

ExchangeWire continues its commitment to serving the global data-driven ad community by launching a localised site for the Japanese market, www.exchangewire.jp. Japan is currently the second biggest display market globally after the US. The market is undergoing some huge changes in [...]

Toby Ross is Head of Strategic Alliances at Fairfax Media. Here he discusses the new audience extension partnership with Google, as Fairfax looks to leverage its audience across dynamic inventory, and whether this move is a precursor to the [...]

Phil Duffield, Managing Director Adap.tv, discusses the growth of Video RTB in the APAC region, publisher adoption of the buying mechanism and some key infrastructure problems that currently is holding back the market. Is the fusion of TV and video applicable [...]

smartclip, the multiscreen and brand advertising platform, and LG Electronics announced on Friday that smartclip will monetise all ad inventory on the LG Smart TV Platform across Europe, Russia and Australia. The partnership with LG Smart TV offers advertisers a [...]

Aegis has been on the market for a while, allegedly. First, there was talk about Havas buying - or maybe even Publicis or WPP. However in the end it was Dentsu, the cashed-up Japanese media-buying behemoth, that finally took Aegis [...]

ExchangeWire Joins Maxifier for Ad Technology Event in Japan Following the launch of its Japan office in May, Maxifier, a global leader in inventory revenue optimisation technology, has announced details of its inaugural event in Tokyo: Chaos Clear. This event will [...]