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  • IAB Tech Lab Shuts Cookie-Aggregator DigiTrust; Apple Criticised Over Subscription Cut

    In today's ExchangeWire news digest: IAB Tech Lab announces it will close its cookie-sharing platform, DigiTrust, by the end of July; Apple faces fresh backlash after blocking competitor email app Hey, insisting that it should get commission from any subscriptions [...]

  • Why Apple Will Be the Number 4 Ad Platform in 2 Years

    When Apple's Tim Cook took such a public swipe at the way Google and Facebook use personal data to generate ad revenue, you felt it was a calculated move from the canny tech CEO. Apple’s hardware business is starting to [...]

  • The Fundamentals of App Store Optimisation & the Black Hat Tactics to Avoid

    What is App Store Optimisation (ASO) and are mobile gaming developers making the most of it to maximise app-store visibility and potential installs? TheGamingEconomy speaks exclusively with Katerina Zolotareva (pictured below), marketing and customer success manager, TheTool, about how to [...]